Uboot stand by Hackenbroich Architekten


Hackenbroich Architekten used 1280 suspended ribbons to create an exhibition stand for social networking site uboot.com.

The stand was built for the Online Marketing Düsseldorf show in September.

See our earlier story about Hackenbroich Architekten's The Traffic of Clouds installation.

The architects sent us the following text:


The design is based on a single volume hovering above the stand. This volume consists of 1280 textile ribbons of different lengths suspended from the ceiling. The end of the ribbons form a surface that creates differentiated spaces with a variation of intimacies. Beside this open space created by the ribbons, the single volume itself is permeable; the ribbons are more a filter than a barrier.

uboot.com is a company that provides an internet platform for a youth network with blogs, galleries and videos. The company desired a stand with a lounge atmosphere adequate for the business environment with an innovative configuration representing the youth groups of social network platform in the internet.


Posted by Rose Etherington

Posted on Monday November 19th 2007 at 12:06 am by . Copyright policy | Comments policy

  • nice

  • Interesting how they have tried to represent what social networking might be like as a 3-d space. Overall I think they have produced a fairly inspired design which slightly mimics the world the social networks

  • martin sisack

    is everyone going to use those chairs??? greate effect with simple elements… elegant, and beautifull. nasty use of graphics on the back.

  • kaiser

    agree with martin. really love pantones-work, but seeing this chair in every! work since 35 years. is this than classic anymore?

  • James

    nice work :-)