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Wardrom by Paula

January 13th, 2008

Italian designers Paula have designed a vertical wardrobe to catch articles of clothing thrown at it.

Paula consists of 3 designers: Valerio Ciampicacigli, Gabriel Berretta and Simone Bartolucci. They sent us the following statement about the project:

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WARDROM “Randomize YOUR wardrobe”

A modular system born to enhance DISORDER, making it graphically catchy. Very often coming back home or in our room, clothes are abandoned where they are taken off infesting chairs, beds, sofas or anything useful for the purpose of heaping.

WARDROM is an object that invites throwing clothes as if it were a natural and instinctive act; wordrom is a vertical wardrobe for young and/or disorganised people of the new millennium, a modular flat wall accessory, made of semirigid PU macro-pils made to randomly house any type of clothing.

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Posted by Rose Etherington

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Posted by Rose Etherington

This entry was posted on Sunday, January 13th, 2008 at 10:34 am and is filed under Design, all. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

18 Responses to “Wardrom by Paula”

  1. Like it Says:

    nice idea! my clothes are covering the whole room.

    January 13th, 2008 at 12:00 pm
  2. clement Says:

    i love the light, donut shape, also designed by her?

    January 13th, 2008 at 1:01 pm
  3. Musser Says:

    Now, THIS is useful!

    January 13th, 2008 at 1:33 pm
  4. Stan Says:

    This product is just what everybody wishes for all his or her lifetime, ha… Throwing clothes around is finally ‘legal’! :D

    January 13th, 2008 at 3:14 pm
  5. All Things Bright and Beautiful Says:

    I love it - makes me think of my bachelor brother!!! :-)

    ON another note - wouldn’t want to throw the gossamer fine lace cardigan at it!!

    January 14th, 2008 at 2:31 am
  6. nataJane Says:

    That’s great! No more walking on clothes… :)

    January 14th, 2008 at 7:11 am
  7. Robin P. Says:

    Haha, such a good idea indeed. This is a wonderful idea of marvelous ludic design. I’d see that in a nice teenager room, though I’m pretty sure anyone loves throwing clothes all over his or her room. ^^

    January 14th, 2008 at 10:01 am
  8. Glen Says:

    I’m probably being neurotic but I’m scared of having spiky things at eye-level.

    January 14th, 2008 at 10:06 am
  9. togon Says:

    that is down right AWEFULL looking.

    January 14th, 2008 at 11:09 am
  10. PAULA Says:

    thanks!

    January 14th, 2008 at 11:46 am
  11. Uomo Busta Says:

    Nooooo… gorgeous!
    We saw WARDROM in Rome last october… during “Design week” exhibition… ahaha hahahaha!!
    Look for more infos… Paula is really a good team with rare italian young ideas!!

    Take care!!

    January 15th, 2008 at 11:59 am
  12. fojxl Says:

    Oh now that is just genius.

    January 16th, 2008 at 11:29 pm
  13. PLUTO Says:

    Nice idea!
    That’s true life!!

    January 17th, 2008 at 9:27 am
  14. PAULA Says:

    look the video!!

    http://it.youtube.com/watch?v=1LgNRLoyws8

    January 17th, 2008 at 8:35 pm
  15. makah Says:

    You guys are genius!

    January 19th, 2008 at 8:04 pm
  16. R Says:

    Where can I buy this?

    January 20th, 2008 at 2:56 am
  17. Christan Says:

    What if you accidentally got knocked into it? How sharp are those ends??

    January 23rd, 2008 at 9:09 pm
  18. dreamferry Says:

    this was made for me.
    A modular system born to enhance DISORDER - will make my life easier
    how much is it and where to be found?

    February 20th, 2008 at 4:16 pm

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