Nu-Balearica mix album artwork by Airside

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Fred Deakin of design agency Airside has created the packaging for a compilation album he has mixed for music label Ministry of Sound.

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Deakin, who is also one half of electronica band Lemon Jelly, mixed the just-released Nu-Balearica album.

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"Fred (who runs the legendary Airside Design Studios), has created the stunning artwork himself with the finished packaging set to be rather special," says the Ministry of Sound website, "coming in two card wallets that fold together into a reverse board card slipcase – it is as fine to touch as the music on the album.

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Here's some info from Airside:

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Packaging design for Fred Deakin/Ministry of Sound Nu-Balearica mix album

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The second Fred Deakin mix album is a smoother affair than its predecessor (The Triptych), and consequently a more playful and flowing aesthetic was required.

Using colours from nature along with gradients from sky and sea to evoke the elements of island life, a trademark tessellation was generated then applied to a series of cardboard gatefold elements that echo the vinyl culture, which spawned the music on the album.

Joyful and summery, abstract and meditative, these rhythmical images reflect the sights and sounds of the nu-balearic genre perfectly.

Client: Fred Deakin / Ministry Of Sound
Media: CD Packaging
Release date: June 2008
Design by Airside

| 6 comments

Posted on Monday, June 23rd, 2008 at 11:00 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • Vince B

    Awesome!

  • http://poppypetunia.blogspot.com JUST COOL Design Blog

    psychedelic! love this!

  • sam
  • jed

    there are so many good record sleeves out there that i wonder why this one deserves attention. s’alright.

  • http://scruces.com scruces

    Sam – sorry to say, but the Bahamas ads and their ubiquity may have inadvertently and quite unfortunately tainted your appreciation for this stylistic shape and it’s applications in deign. These icon’s have been prevalent in graphic design circles for quite some time, they began to gain in popularity with designers again in the late 90’s with the likes of Eric Natzke (natzke.com – one of the fathers of AS flash animation), Nando Costa (hungryfordesign.com), the Mike’s from WeWorkForThem.com and a few other’s on the frontiers of digital media. Sadly, some big dollar agency must have gotten a glimpse of what was cool and adopted the style (quite nicely) for a nationwide campaign attempting to brand the Bahamian Islands. This effort may have finally made the vocabulary seem quite trite and hackneyed, perhaps you’re right it’s no longer as refreshing and fresh as it once was. Then again maybe the designers of this piece have not been exposed to the ads of mass appeal, they’d have probably chosen other geometry. Otherwise, I’d agree with Jed. On another note – The new Brazilian super star making waves now or rather for a few years ongoing now is adhemas.com of Havaianas fame and another is the Brit over at non-format.com.

  • jose n antony

    original and new,can further devolve into more designs.