Reddress by Company

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Aamu Song of Finnish designers Company presented their Reddress performance project in Berlin during the DMY Berlin festival in May.

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The project, which has previously been presented in Norway and Denmark, features a giant elevated dress worn by a singer or entertainer and surrounded by a 20m skirt with fabric pockets in which an audience of up to 238 people snuggle.

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The dress hosted a series of concerts and storytelling events in the St. Elizabeth Church in Berlin.

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Photos by Bernhard Ludewig.

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Here's some info from Company:

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REDDRESS in Designmai, Berlin May 2008. Place St. Elizabeth Church.

REDDRESS

design Aamu Song

550 meters of fabric

238 people in audience

20 meters in diameter

3 meters in height

1 singer

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REDDRESS info (by Kristi Cameron, Metropolis magazine 2005)
In an effort to bridge the distance between performer and viewer, Song developed a 3 meter high dress with a flowing skirt 20 meters in diameter that carves out a three-dimensional performance space. Comprised of laminated layers of wool, felt, foam, and velour held together by 12 kilometers of thread. the folds of the dress become a large blanket that provides seats for 238 viewers.

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During the performance, the bodice of the dress rotates so the singer becomes visible to all members of the audience. Song handmade the dress with the of a technical designer, Tuomo Järvimäki, and a professional dressmaker, Sari Manner, during a production process that took four months.

  • Roel

    Cosy, simple and nice. I like it!
    Also the setting works really well; the juxtaposition of the strong colors of the dress and the masonry of the old building.

  • Azeem

    Well,quite a lot of fabric up there!!,wondering whether the story event will last long enough so that people can sleep in their cozy pockets!

  • http://intotheloop.blogspot.com kangnar

    238 people snuggle…. that makes it cool.

  • brown_ie

    WOW WOW WOW WOW!!!! IS THE BEST THING!!!

  • http://www.architectonica.ca Dariusz

    quite nice..snuggle up!

  • http://www.make.com.ua Irene

    This is really amazing! Such non-standard approaches create very specific atmosphere

  • bigboy

    Aamu is the bomb!
    Company rules!
    Reddress is a socioaesthetic masterpiece!

  • Serena T

    So romantic!
    Fairy-tale…

  • natashashasha

    Beautiful work!