Visionaire 55 Surprise



At Art Basel Miami Beach next month, publishers Visionaire will present a pop-up book created by artists and designers including Gareth Pugh, Sophie Calle and Mario Testino.

Other artists to contribute pop-up designs include Andreas Gursky, Steven Klein, Yayoi Kusama (above) , Alasdair McLellan, Steven Meisel, Guido Mocafico (top image), Nicola Formichetti/Gareth Pugh and Sølve Sundsbø (above).


The books will be produced in a limited edition of 4,000 copies. Above: Steven Klein.

Photographs by Jordan Kleinman.

The following is from Visionaire:


Visionaire 55 SURPRISE
in collaboration with Krug

The new issue of Visionaire pushes the limits of paper with an issue devoted to pop-ups. Visionaire, the limited-edition art and fashion publication, collaborates with the House of Krug, creators of Prestige Cuvée champagnes, on a new issue themed SURPRISE.


Visionaire 55 SURPRISE features intricate pop-ups by Sophie Calle, Andreas Gursky, Cai Guo-Qiang,Steven Klein, Yayoi Kusama, Alasdair McLellan, Steven Meisel, Guido Mocafico, Nicola Formichetti/Gareth Pugh, Sølve Sundsbø (above), and Mario Testino.


Executed by renowned paper engineers, the issue astonishes viewers with moveable images, three-dimensional scenes, and surprise reveals. The pop-up folios are housed in a dark purple cloth-covered case with a magnetized closure and engraved metal plaque. Above: Steven Meisel


Visionaire is a multi-format art and fashion publication produced in numbered limited editions. Since its inception in the Spring of 1991, Visionaire has offered a forum for works by both famous and emerging artists from around the world who collaborate with Visionaire to produce their personal interpretations on a theme, and are given unparalleled freedom to push Visionaire’s original formats. Above: Mario Testino


The House of Krug, established in 1843, has, throughout six generations, pursued craftsmanship and bespoke luxury, reflected in its collection of exclusive Prestige Cuvée champagnes. Renowned for its inimitable taste, Krug is not only a personal favourite of experts and connoisseurs, but is regarded the world over as the ultimate expression of discernment and individuality. Above: Nicola Formichetti/Gareth Pugh. Below: Cai Guo Qiang.


Creative Direction: Sebastien Agneessens
3D: Jeroen de Scrhijver, Ellen Depoorter
2D: Mai Kato, Jonas Hjertberg
Production: Chris Hoover

Above: Andreas Gursky

Above: Alasdair McLellan. Below: Sophie Calle


Posted on Monday November 24th 2008 at 5:30 pm by Matylda Krzykowski. Copyright policy | Comments policy

  • jason

    WOW OH WOW OH WOW – I want ONE – Pure genius. Just creativity

  • Fling

    Popup porn is the godhead of this media sensation. What could be better than having a smashing set of norks explode threedimensionally from the drab flatisphere of conventional bookistry. Or indeed, lots of boys, exploding.

  • It’s great to see a fascinating design form such as paper engineering being put to use for something other than a childrens’ storybook or a corporate brochure. Not that there’s anything wrong with those, but it’s a form that’s seriously underrated and underused.

  • kingmu

    I worked on a project like this many years ago. These folks have got to be congratulated. This is difficult stuff… and they did it so very well.

  • Dimantano

    Oh my god, thats what i called ideas in a book..

  • xtiaan

    buff hnks in all their 3 dimensional glory…..sweeeeet.
    Im envisioning major problems when pages get “stuck together” tho…

  • Where can I get one!!???

  • Maribel

    Donde se puede conseguir. Me encanta