Camper display by Nendo

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Japanese designers Nendo have created a stand covered with books to exhibit footwear from Spanish brand Camper.

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Tables and stools appeared to be made of stacked books, bearing the company slogan "imagination walks" and surrounded by bookshelves.

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The display was presented at trade show Bread & Butter in Barcelona in January.

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Here's some text from Nendo:

--

Barcelona
BREAD & BUTTER
2009.01

The exhibition design for Spanish footwear maker Camper's display at Bread & Butter Barcelona, the international street and urban wear tradeshow.

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The collection's theme, 'Imagination Walks', refers to the way that each pair of shoes has its own story, and provokes the creativity of its wearer.

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We decided to express the theme with an exhibit that seemed to be built entirely out of books, that classic symbol of narrative and creativity.

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Demarcated by bookshelves, and full "stacks of books" for stands and stools, the exhibition space became a virtual library of footwear stories.

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More Dezeen stories about Nendo:

.

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Ghost Stories

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Elastic Diamond

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Kazadokei

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Chocolate pencils

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Diamond chair

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Meguro office space

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Cabbage chair

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Bambi table

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Illoiha Omotesando climbing wall

  • modular

    Camper has some nice stores (maybe), but the shoes.. gosh. They’re ugly as hell….

  • radhika

    In India we consider books as knowledge governed by Mother Goddess Vidya, we would never dare touch a book or paper with our feet let alone SHOES!..Its like disrespecting knowledge!

  • http://www.haithamissam.com Haitham Issam

    A mistranslation of the conceptual approach into physical aspects.

  • http://www.yatzer.com Prof ZUY :innovative stategies for emerging designers

    ….next indian shop by Arik Levy… is it OK radhika?
    Do you know Paul Sandip’s differential design?
    http://designcrack.com/v2/wp-content/uploads/2007/10/stool-wraps-by-arik-levy.jpg

  • http://www.unlike.in Harpreet

    hmm yes would never work in india… funny but isnt the marketing head at camper an indian, some bengali guy?

  • radhika

    I have no issues wth what others do Prof….just pointing out that how diverse people and cultures can b!
    And yes I do know Paul Sandip’s differential design!

  • http://www.differentialdesign.blogspot.com/ paul sandip

    what am i to do with all this?

    And who is the bengali guy at camper?…i’m a bengali too. :)

    and whats wrong with having belief in traditions…doesn’t that make us Indian?