Japanese designers Nendo have created a stand covered with books to exhibit footwear from Spanish brand Camper.
Tables and stools appeared to be made of stacked books, bearing the company slogan "imagination walks" and surrounded by bookshelves.
The display was presented at trade show Bread & Butter in Barcelona in January.
Here's some text from Nendo:
--
Barcelona
BREAD & BUTTER
2009.01
The exhibition design for Spanish footwear maker Camper's display at Bread & Butter Barcelona, the international street and urban wear tradeshow.
The collection's theme, 'Imagination Walks', refers to the way that each pair of shoes has its own story, and provokes the creativity of its wearer.
We decided to express the theme with an exhibit that seemed to be built entirely out of books, that classic symbol of narrative and creativity.
Demarcated by bookshelves, and full "stacks of books" for stands and stools, the exhibition space became a virtual library of footwear stories.
More Dezeen stories about Nendo:
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Camper has some nice stores (maybe), but the shoes.. gosh. They’re ugly as hell….
In India we consider books as knowledge governed by Mother Goddess Vidya, we would never dare touch a book or paper with our feet let alone SHOES!..Its like disrespecting knowledge!
A mistranslation of the conceptual approach into physical aspects.
….next indian shop by Arik Levy… is it OK radhika?
Do you know Paul Sandip’s differential design?
http://designcrack.com/v2/wp-content/uploads/2007/10/stool-wraps-by-arik-levy.jpg
hmm yes would never work in india… funny but isnt the marketing head at camper an indian, some bengali guy?
I have no issues wth what others do Prof….just pointing out that how diverse people and cultures can b!
And yes I do know Paul Sandip’s differential design!
what am i to do with all this?
And who is the bengali guy at camper?…i’m a bengali too. :)
and whats wrong with having belief in traditions…doesn’t that make us Indian?