Freedom by Ross Lovegrove



Designer Ross Lovegrove has created a new collection for Turkish bathroom manufacturers VitrA, called Freedom.


The collection of asymmetrical, sculptural forms includes a toilet, free-standing and wall-mounted basins, and a bidet.


Here's further information from Ross Lovegrove:


As the name suggests, my new collection for Vitra opens up another blue sky approach to form, technology and the culture of sensual bathing in contemporary life.


The pieces are born out a five year relationship with the company, its belief in me, and my ambition to remain curious and vital in the discovery of new potential in industrial ceramics and associated objects.


So the love affair continues… centered around the ebb and flow of this incredible material, introducing notions of movement, asymmetry and body language.


It explores how the relationship between shadow and space can divert our minds into a world of ethereal organic flow… the psychology of moving through spaces and engaging objects which deliver and contain water… the base element of life along with air.

I have wished to conclude this next chapter with works that are more akin to art in the sculptural investment made and which create freedom for the user in a very pure and natural way… breaking free from the office-like orientation and rather dull formalities of typical bathroom layouts.

We must respect the way spaces are established and the rules of fitting and installation, so within this I have chosen to shift and sculpt to allow bodies to engage differently and indeed more informally… this implies gentleness and a very intimate relationship between humans, water, form and materials.

A breakthrough is the bidet, which should be derived from a basin not a WC…this has been fundamentally wrong since the inception of the bidet many years ago.

The tap is now an electronic-like Branussis bird: floating, having its own character, but beautifully interactive in the way it gently delivers water in an economic and reflexive way.

Freedom is a very new design concept for bathroom culture. It could only be achieved by harnessing the advanced skills of the VitrA engineers and development teams and building on the knowledge gained from the Istanbul and MOD collections. It is the next step on the VitrA / Lovegrove path to placing bathroom culture at the very center of home investment as a measure of our culture and humanity.

The collection, therefore, represents possibly the most innovative design language on the market today, pushing boundaries to provide luxury of sensual form enhanced by an astonishing level of surface finish and technical innovation.

Freedom, as the name suggests, breaks free from the formality of symmetry of existing bathroom solutions, a symmetry that if organized intelligently can be elegant and calming, or alternatively exude the cold formality sometimes associated with such unnaturally ordered work environments.

But the bathroom is not a work environment… it is an oasis of sanctuary... a retreat from the chaos of daily life.

Freedom provides asymmetry and movement to enrich space and create a smooth liquidity relating to physical and physiological comfort. It raises awareness and consciousness of being and massages the eyes to massage the mind and then ultimately our spirit to feel free in our private space.

The feeling of well being is enhanced through sensual biomorphic forms and the sense that one has entered a world of high art , the artist’s studio where materials and technology fuse to become functional and accessible art works... a new serene organic language for the 21st century.

More Dezeen stories about Ross Lovegrove:



Design Miami Chat Shows: Ross Lovegrove


Alpine Capsule by Lovegrove Studio


Car on a Stick by Ross Lovegrove


Solar Tree by Ross Lovegrove


Movie of Future Systems and Ross Lovegrove at the London Design Festival


Ross Lovegrove for KnollStudio


Lovegrove and Colani at the Design Museum


How they did the floor at the KEF launch


Ross Lovegrove in Milan


Ross Lovegrove at Philips de Pury


Ross Lovegrove for VitrA


Ross Lovegrove to show in New York

Posted on Monday April 6th 2009 at 5:33 pm by Rachel Blunstone. Copyright policy | Comments policy

  • garth n.

    the wall hung fixtures are fluid & calm-quite suitable for a bathing room.
    (did the mirror crack from ross admiring his own image?)

  • nick the greek

    He looks like God in the last photo…nice designs though

    • vampire

      your comment is strangely funny

  • morgan geist


    Hello this is Morgan.

    Once again we see the self proclaimed Captain Organic in Action. This time with beautiful women who are about to defecate in his latest designs.

    And so they should.

    We see nothing new here but an exercise in shapes “inspired by Nature/CAD”. The usability is a compromise and a victim of the forms. I can not help but to be critical of these objects. Please check the TED Talk by Mr Lovegrove and make up your own minds.


    Morgan Geist

  • jh

    dont like the toilet, but the guy with the white hair is so sexy!

  • I see the design and I come away feeling unmoved, feeling that I don’t understand what the designer is offering us that is new, or improved. I read the description and I feel as if I am being bombarded with words, a bit of over explaining something without really providing answers. And I get flashbacks of the uncomfortable toilets encountered during my travels which this one seems to replicate. I am again disappointed that shapes and angles have trumped comfort.

  • get serious about s#@$

    The collection, therefore, represents possibly the most innovative design language on the market today

    what the hell? its a toilet!
    in the end i don’t care what it looks like, if i gotta go i gotta go!

  • “He looks like God in the last photo…” – no doubt that was the intention:)
    But no one can deny the beauty of all elements.

  • Vico

    Did I just fall asleep and wake up in some bizarre cult where Ross Lovegrove is the benevolent cult leader surrounded by women wearing flowing robes in a marble John? Why can’t I see my reflection in the mirror?

    Or holy moley, is this the poshest way to take a dump in history?

  • goddess

    not sure about the form.. personally i like the previous ufo range better..

  • Matt

    Yes, Ross Lovegrove is slowly gathering followers while he works on his spacecraft that will take them all to an alien planet with no straight lines. The alpine capsule and car on a stick are clearly prototypes for this endevour.

  • Niels

    Captain Sunburn is back!

  • Bas

    pretty retro the whole range – and pretty Colani!

  • Hayden

    I wonder how many other comments don’t get published if they don’t kiss designers ass. If your going to exclude me Dezeen, at least send me a reply (automated even) with why you withhold it. You know, Design Studio 101, Lesson 3. How to give a design critique.

    Or did you not go to uni – no you didn’t did you.

  • MaruMaru

    It’s beautiful of coz….but not especially fond of it.

    Mr Ross Lovegrove looks like God in that clothing though…..HAHA, so adorable!

  • BRian


    Wake up and smell the toilet!