Dezeen Magazine

Ross Lovegrove in Milan

Ross Lovegrove in Milan

Milan preview: Ross Lovegrove has sent details of all the new products he will be launching in Milan later this month, including projects for Yamagiwa, Artemide and Moroso.


Top image: Bubblair task light for Yamagiwa. Above: Cellula rug for Polish brand Moho.

In addition, he will be launching his new Muon speakers for KEF, which we’ve already written about here. And we notice that Ross has finally got himself a website...

More images, accompanied by the press blurb and Milan show details, follow:



Hydro / Aqua Series for Artemide

This series of lighting projects are the result of Ross Lovegrove’s first time collaboration with Artemide. They relate to his research into the hydrodynamics of water and the organic surface qualities that promote the reflective articulation of light.

“They are true to my work in the way the surfaces have been generated via digital contemporary means; translating the abstract forces of nature and her beauty into every day space enhancing light fittings" – Ross Lovegrove

Artemide Showroom in Milan
Via Manzoni 12 and Corso Monforte 19
Open until 21.00

18th April, 19.00
Showroom Artemide
Corso Monforte 19, Milano

Press conference with Ross Lovegrove’s participation
17 April, 11.30
Showroom Artemide
Via Manzoni 12, Milano



New Wave – “A singular design appears to change and adapt within space in a kinetic way as one moves around it generating a flow and dynamic from a static object" Ross Lovegrove.

Ancient cloister “Cortile dei Bagni"
“Università degli Studi" of Milan
Via Festa del Perdono, 7
Milan, Italy

April 19th, 2007
8.00 p.m. – 10.00 p.m.

Welcome cocktail 8.00 p.m. - 10.00 p.m.
From 10.00 p.m., Serralunga’s party is open to the public.

Salone del Mobile and Euroluce
April 18th to 23rd, 2007

Salone del Mobile
Hall 5 Stand D 03

Hall 18 Stand D 29

Showroom Serralunga
Via Osti, 3
Milan, Italy
h. 10.00am - 8.00pm


Supernatural Armchair (above) and Table (below) for Moroso


An ongoing experimentation of anatomically informed plastic design by Ross lovegrove for Moroso, results in the development of the Supernatural Armchair. The shape has been evolved on the previous seat structure and is the spontaneous result of the natural flow of the material metaphorically around the human torso and arms.

The armchair is stackable and, like the chair, is available with a solid or perforated back. The holes, in addition to a decorative function with a polysensorial effect due to the fascinating play on shadows, are required for liberating the form, eliminating surplus material. The overall creation is “intelligent", lightweight and minimalist, and the armchair gains improved features of comfort, suppleness and strength all in one homogeneous design.

“The Supernatural family of chairs is an approach to lightening the mass of the material to achieve a weight of no more than 2.5-3.2 kilos. The form with its anatomical liquid lines originates directly from the way polymer wishes to flow inside a mould then cool to cure and form a rigid yet elastic dynamic structure" – Ross Lovegrove

The SUPERNATURAL TABLE conforms to a new code of aesthetics that relates to structural
plastic form.

"It has subtleties of surface which are a result of the pulling in a pushing out of contours, giving it its distinctive character that compliments the SUPERNATURAL chair. It’s these qualities of restrained organic design born out of a sculptural approach to industrialisation that ultimately combine the need for elegant economy of form and functional reassurance" - Ross Lovegrove

Moroso – Hall 8
Stand C25/D24

CELLULA – Rug collection for MOHOrosslovegrovesalone20077.jpg
CELLULA – Rug collection for MOHO

Focusing on contemporary design and individual client’s needs, MOHO’s high quality creations have reintroduced the woven felt back into interiors. Skilfully restoring an old Polish method developed by highlanders to manufacture a woven felt used in national costume.

Ross Lovegrove has created the CELLULA Collection, on view for the first time in Milan. His design is liquid, organic and biological in form with a distinctive graphic identity. It flows in space creating islands that are informal works of art that gently function in their warmth and tactility.

Club 360
Via Tortona 12
20 144 Milano, Italy

Dates and Timetables
April 18th – 23rd, 2007
10.00am - 8:00 pm

Cocktail Party
April 20th, 2007
6:00pm – 8:00pm


BUBBLAIR for Yamagiwa

“Designing a task lamp is perhaps one of the most challenging projects in the
field of design today" – Ross Lovegrove

The Yamagiwa Corporation will be in Italy once again after their successful Salone of 2005 and the premiere of GEON and SystemX. This time the company will present among other innovative and unique lighting products, Bubblair - the task lamp. Ross Lovegrove’s aim with this design was not to reinvent the double arm principle but to subtly study ways to refine its enduring intelligence.

18-23 April, 10.00 - 20.00

Cocktail Party
19 April, 18-21.30,

Spazio Vito Nacci
Via Durini 9/11, 20122 Milano