WTC Logo Preservation Project by Ji Lee

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New York designer Ji Lee has launched a project to collect photographs of logos that show the former World Trade Center in a New York skyline.

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Lee publishes the photos on the project website; anyone can contribute by uploading their own images.

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"These logos will not last forever as many of the small business will either update their logos at some point or close their doors eventually," says Lee.

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By collecting and publishing the logos, he hopes to preserve the towers' iconic image.

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Visit www.wtclogo.com to contribute.

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Here's an explanation from Ji Lee:

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World Trade Center Logo Preservation Project

An open project to photograph and preserve the Twin Towers in the New York skyline logos.

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After 9/11, I started to noticed the Twin Towers in many logos containing the New York City skyline. These were mostly from small businesses: dry cleaners, delis, movers, and so on. I experienced a strange mix of sadness and joy seeing the iconic Towers standing there majestically, as if nothing happened.

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These logos will not last forever as many of the small business will either update their logos at some point or close their doors eventually. Thus the Twin Towers would sadly vanish forever.

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In order to preserve them, I started photographing them whenever I found one – and there are many of them around. Soon it became an enjoyable game every time I was on the streets of New York, like a treasure hunt which never ceases to be rewarding.

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If you find a logo with the Twin Towers, please photograph it send it to this site. They will be added to the collection and be preserved forever.

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More about Ji Lee on Dezeen:

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The bubble project

  • wentao

    nice

    very cool idea

    everyone can be part of the art project,which is pretty cool

  • modular

    Wicked. Gotta love NY

  • http://carbonmade.nicolasromeroglen.com Nico

    I love NY and i deffinately miss the twins, this is a very cool campaign… ill eventually send a pic.

  • james

    love it

  • morgan geist

    .

    Hello this is Morgan,

    When I hear “These logos will not last forever as many of the small business will either update their logos at some point or close their doors eventually.”
    I want to say, simplistically and fundamentally, that nothing lasts forever.
    I see this purely as a sentimental collecting exercise and not an artistic project. No different to collecting paintings (or trading cards) of an artist (or footballer) as soon as he dies, as naturally the value or in this case sentimentality will increase.

    I would be more interested to see a collection of post 9/11 logos not featuring the twin towers, where the presence of the absence is much more striking.

    yours.
    Morgan Geist

  • http://www.respect-authority.com lou

    like any good archive, you never really realize how valuable the collection is until its gathered. its understandable that logos with the skyline wouldn’t be redrawn to reflect the towers’ absence but i wonder if the new skyline (http://www.respect-authority.com/2009/04/the-new-world-trade-center/) will finally force an update?

  • Tyler

    So now it’s a time to rebrand all that stuff ;-)

  • http://http/www.coroflot.com/JohnGriffus John Griffus

    It is amazing how many different ways the city can be depicted in logos, never wearing out the concept.