MOY by Elvis Tomljenovic



Croatian design student Elvis Tomljenovic has won a car design competition with MOY, a concept that allows users to download their own surface designs for their vehicles.


The car features a polycarbonate shell embedded with LEDs and LCDs that produce static or animated patterns on the vehicle's surface.


A range of ready made designs are available to download for users without the required design skills.


Tomljenovic, a student of the Zagreb School of Design, won a competition at the auto(r) automotive design conference in March.


The vehicle is powered by electric motors housed in the wheels and is controlled by drive-by-wire technology.


Here are details from Tomljenovic:


About the concept

MOY concept is made for generation who uses technology as a means to express themselves and communicate with others. The idea behind MOY concept is that everyone can design their own car on their own computer and then apply the design to the vehicle using wireless data transfer or share it with other people through web-site, forum, e-mail etc. To those who lack the necessary skills or time to create their own design, we offer the option of downloading ready made designs.


The vehicles are interconnected, so the change is possible in motion. Movement recognition technology enables us to draw on the car in real time. Since MOY can display both static images and videos, it can be used as a new medium of promotion.


The vehicle is powered by batteries that charge electromotors set in wheels and controlled by drive-by-wire technology. The body of the car is made of outer and inner polycarbonate layers, with layers of liquid crystals, LED diodes and electrochromic foil in between.

About the author

Elvis Tomljenovic is finishing student of the Zagreb School of Design. He is currently looking for sponsors/scholarships to continue education in field of automotive design at postgraduate level.

About the conference

auto(r) is the biggest automotive design conference in Europe in 2009 and the first ever held in South East Europe (SEE). The conference theme: Professional automotive designers from SEE, born or originated. This is the first time ever that this subject has been taken to the public. The title auto(r) has been chosen because it combines two words - automobile and author. Our mission is to present designers as authors of automobile designs.

The jury

KEMAL CURIC (Ford, exterior designer)
DOMAGOJ DUKEC (Citroen, exterior supervisor)
GEORG GEDL (freelancer)
SACHA LAKIC (Saöa Lakic Design, CEO)
UROS PAVASOVIC (Andrew Winch Designs, designer)
GORAN POPOVIC (Pininfarina, chief designer)
JOVAN VUJACIC (GM, exterior designer)
ANA ZADNIK (Renault, exterior designer)
DRAGAN ZEGARAC (VW, senior studio engineer)

Posted on Thursday July 9th 2009 at 3:50 pm by Brad Turner. Copyright policy | Comments policy

  • B

    car fashion!!!

  • Al Gore

    Seriously – is this the best they could come up with? Didn’t Ford have this idea 10 years ago?

  • one

    Don’t believe that a car can be that transparent to begin with, Full of wires full of safety construcitons etc. So LED to hide that subtechnical feature… camphrage..

  • Boo

    Reply to Al Gore:

    I haven’t seen one yet. Having a concept is great when students do it. It doesn’t count for a major manufacturer.

    Like super efficient batteries: I don’t believe in the conspiracy theories so I am still waiting for the “great” battery promised ‘o so long ago’.

  • Juampi Z

    Super fresh! 10 points!

  • Wybie

    this is a little out there, but its cool

  • leopoldo

    increible trabajo.
    1000 puntos. excelente
    great great and freshhhhhhhhhhhhhhh

  • modular

    wicked car design. so simple. I really like the outside shell.

    nice job!

  • mahrous

    I think its cool and fashioned

  • Dragan



    plastic fantastic !

  • Beheld

    An advertisement displaying car (a Google car)?
    A car that changes exterior depending on the mood (a web 2.0, Facebook Twitter car)?

    Ok. I get the web direction and its a good idea (something sooner or later will happen), but the result is far from being fully web implemented. Graphic “design” display… that is a very poor usage of proposed technology.

    Take one GM from 2002

    nice toy

  • Paulo

    i like it, i want one

  • recently, I think cars are made in the fashion show. transparent, low-cut, color, etc..