American design brand Artecnica have launched a bag made of discarded billboard posters.
The bags are made by cutting the material so that it lies flat when not in use but can be stretched into a shoulder bag.
Here’s some more information from Artecnica:
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Billboard
This August, Los Angeles-based design studio Artecnica announces a new collection born out of an exciting venture recycling advertising billboards.
Impressed by Artecnica’s pioneering Design W/ Conscience program, advertising agency TBWA requested Artecnica to recycle their large format billboards exclusively. After a 2-year design process, Artecnica releases the first 2 commercial products of this new collection. They are sustainable, simple and beautiful.
A single cut without glue or a stitch this 100% billboard bag lies flat and weightless but transforms into a shoulder Stretch bag, that can carry up to 33lbs. Perfect for the beach, the gym or market.
In the future artecnica intends on launching the second phase of this venture which focuses on designs and systems for communities in need.
August 13th, 2009 at 11:38 am
a little holey no? I don’t see stuff staying in, unless you’re carrying a watermelon… hmm.. big chunky things only..
August 13th, 2009 at 11:44 am
belgian designer charles kaison has made a similar product for brand delvaux
http://www.todayandtomorrow.net/2006/05/02/charles-kaisin/
August 13th, 2009 at 12:41 pm
we got this in 7-eleven in taiwan!!!
check this out!
http://mamahama.pixnet.net/blog/post/16736829
August 13th, 2009 at 1:29 pm
cool!
but why render it?
cant they make one with the real stuff??
i already did one my self! works great!
August 13th, 2009 at 1:30 pm
or maybe im just blind and its not a render…
then its actually also cool to have all white coated models!…
nice!
August 13th, 2009 at 2:46 pm
Sorry guys, but this is very unconvincing.
Any designer student could do this on his 1st grade…. Plus, the idea of creating bags out of billboard posters has been used for a bunch of years now.
August 13th, 2009 at 2:59 pm
awesome !
August 13th, 2009 at 4:12 pm
Hay.dk designed the same thing about 3 years ago based on the paper versions that they found in a coffee shop in. They were reworked in leather but they could never hold weight and tended to split. I hope these have more success.
P.s. they never sold and were pulled from their product range after about a year.
a
August 13th, 2009 at 4:21 pm
I LOVE SHOPPING TOPLESS TOO!
August 13th, 2009 at 4:38 pm
it’s beautiful,and one more layer will make it more practical.
August 13th, 2009 at 6:01 pm
hum out of all of those I still like this combination of material and design best.
August 13th, 2009 at 7:40 pm
I love this sweet& clever design….I would love to have one for my daily farmers market shopping…..
August 13th, 2009 at 8:51 pm
The most ENVIRONMENTAL and fashionable iteration! Good job Artecnica
The must have market goers fashion accessory 2010!!!
http://www.gg2g.com/hilary.html
August 13th, 2009 at 8:52 pm
sorry, but very deja vu! And indeed, belgian designer Charles Kaisin did it before for Delvaux some year ago.
August 13th, 2009 at 10:02 pm
it bothers me that the model/mannequin is wearing BLUE jeans… who was art directing this shoot?? they should of gotten a pair of WHITE jeans… sheesh
August 14th, 2009 at 12:48 am
The very same “bag” is FREE when you buy lunch at 7-Elevens in Taiwan. Just the 7-eleven “bags” are slightly smaller for the convenience for people to carry their lunch boxes around…
August 14th, 2009 at 10:57 am
is this design?
seems like a company desparate for the PR no?
August 14th, 2009 at 1:23 pm
good idea…
but i really love the model with white gloves…
pity she took them off in the last two pictures…
August 17th, 2009 at 6:20 am
How many empty beer cans are in the bag?