Billboard bags by Artecnica

| 22 comments

billboard-bags-by-artecnica-top.jpg

American design brand Artecnica have launched a bag made of discarded billboard posters.

billboard-bags-by-artecnica2.jpg

The bags are made by cutting the material so that it lies flat when not in use but can be stretched into a shoulder bag.

billboard-bags-by-artecnica17.jpg

Here's some more information from Artecnica:

--

Billboard

This August, Los Angeles-based design studio Artecnica announces a new collection born out of an exciting venture recycling advertising billboards.

billboard-bags-by-artecnica7.jpg

Impressed by Artecnica’s pioneering Design W/ Conscience program, advertising agency TBWA requested Artecnica to recycle their large format billboards exclusively. 
After a 2-year design process, Artecnica releases the first 2 commercial products of this new collection. They are sustainable, simple and beautiful.

billboard-bags-by-artecnica9.jpg

A single cut without glue or a stitch this 100% billboard bag lies flat and weightless but transforms into a shoulder Stretch bag, that can carry up to 33lbs. Perfect for the beach, the gym or market.

billboard-bags-by-artecnica14.jpg

In the future artecnica intends on launching the second phase of this venture which focuses on designs and systems for communities in need.

| 22 comments

Posted on Thursday, August 13th, 2009 at 10:58 am by . See our copyright policy. Before commenting, please read our comments policy.

  • http://www.architectonica.ca Dariusz

    a little holey no? I don’t see stuff staying in, unless you’re carrying a watermelon… hmm.. big chunky things only.. :)

  • zorro

    belgian designer charles kaison has made a similar product for brand delvaux
    http://www.todayandtomorrow.net/2006/05/02/charles-kaisin/

  • yung

    we got this in 7-eleven in taiwan!!!

    check this out!

    http://mamahama.pixnet.net/blog/post/16736829

  • PACMAN

    or maybe im just blind and its not a render…

    then its actually also cool to have all white coated models!…

    nice!

  • PACMAN

    cool!

    but why render it?

    cant they make one with the real stuff??

    i already did one my self! works great! :)

    • Roob

      This is real you dork, its just good photography

  • modular

    Sorry guys, but this is very unconvincing.

    Any designer student could do this on his 1st grade…. Plus, the idea of creating bags out of billboard posters has been used for a bunch of years now.

  • casals

    awesome !

  • Dev

    Hay.dk designed the same thing about 3 years ago based on the paper versions that they found in a coffee shop in. They were reworked in leather but they could never hold weight and tended to split. I hope these have more success.

    P.s. they never sold and were pulled from their product range after about a year.

    a

  • Zabel

    I LOVE SHOPPING TOPLESS TOO!

  • wentao

    it’s beautiful,and one more layer will make it more practical.

  • Mam

    hum out of all of those I still like this combination of material and design best.

  • charlotte

    I love this sweet& clever design….I would love to have one for my daily farmers market shopping…..

  • fagin

    The most ENVIRONMENTAL and fashionable iteration! Good job Artecnica
    The must have market goers fashion accessory 2010!!!
    http://www.gg2g.com/hilary.html

  • Dieter

    sorry, but very deja vu! And indeed, belgian designer Charles Kaisin did it before for Delvaux some year ago.

  • Crusty the Clown

    it bothers me that the model/mannequin is wearing BLUE jeans… who was art directing this shoot?? they should of gotten a pair of WHITE jeans… sheesh

  • http://www.01journey.net Tony Kuo Li

    The very same “bag” is FREE when you buy lunch at 7-Elevens in Taiwan. Just the 7-eleven “bags” are slightly smaller for the convenience for people to carry their lunch boxes around…

  • Yawn

    is this design?

    seems like a company desparate for the PR no?

  • Di

    good idea…
    but i really love the model with white gloves…
    pity she took them off in the last two pictures…

  • Donn

    How many empty beer cans are in the bag?

  • Harry

    This idea has been copied from Demelza Hills Bags that she designed in 2007

  • http://www.frameandform.com/en Frame and Form

    Barcelona Studio Pöko Design made a similar design with same material for Treehugger back in 2005, check it out http://www.pokodesign.com/products/fairbag/