Japanese designer Tokujin Yoshioka has created an installation in Tokyo for fashion brand Hermès, where a movie of a woman appears to blow on a scarf hanging in the window.
Movie © Satoshi Asakawa/courtesy of Hermès Japan
Called Maison Hermès Window Display, the project is a reinterpretation of a similar installation designed by Yoshioka for Hermès in 2004.
It will remain in place until 19 January 2010.
More about Tokujin Yoshioka in our special category.
Here’s some text from Yoshioka:
–
This is a design to introduce a world of fantasy, Hermes’ lively scarves, which now represent one of the significant brand images.
On designing a window-display at the 1F Maison Hermes, I intended to express people’s daily “movements” with a suspicion of humor. There are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. In this installation, I created a space where one can perceive someone behind the scarves as if life were breathed into them.
The window is designed with an image of woman projected on to the monitor. The scarf softly sways in the air in response to the woman’s blow.
December 7th, 2009 at 1:13 pm
this is great. so easy. so witty. so cool.
December 7th, 2009 at 1:26 pm
funny, intresting, suites à hermès.
December 7th, 2009 at 1:38 pm
Shockingly simple idea and presentation that it is geniuses… – brilliant!!!
December 7th, 2009 at 2:19 pm
Best window display ever!
December 7th, 2009 at 3:25 pm
Very interesting!!!
Beyond thinking out of the box… this is thinking out of dimensions!!
December 7th, 2009 at 4:01 pm
uau! this is worth a few hour on the plane (london – tokyo – london) just to interact and photograph such beautiful installation!
December 7th, 2009 at 5:51 pm
I love it!!!!
December 7th, 2009 at 8:48 pm
juste ce qu’il faut, un souffle qui vous emporte vers un desir ….
December 7th, 2009 at 9:47 pm
hard to bilieve sophistication. excellant
December 7th, 2009 at 9:58 pm
beautiful
December 7th, 2009 at 10:29 pm
Masterful.
December 8th, 2009 at 5:21 am
Obviously none of you have been to a gallery/museum in the last twenty years. Nothing “outside of the box” here.
December 8th, 2009 at 9:38 am
Love it…
Just like what Leonardo da Vinci said.. ” Simplicity is the ultimate form of sophistication”.
December 8th, 2009 at 11:06 am
i thought he did this already
December 8th, 2009 at 11:46 am
Very Poetic and wit.
December 8th, 2009 at 6:39 pm
@efj in 2004 (i founded no image on web )
December 16th, 2009 at 11:08 am
It reminds me one of marcel wander’s presentation for his lamp in 2001.
December 16th, 2009 at 11:35 am
I have seen many beautiful artworks in galleries but this work is equally beautiful and subtle.
December 16th, 2009 at 11:36 am
i love it!!!
December 16th, 2009 at 5:51 pm
simply simple……and lovely.
December 17th, 2009 at 4:26 am
beautiful……. and so so creative in it’s simplicity!!
December 23rd, 2009 at 5:17 pm
I absolutely LOVE the creativity of this!