Dezeen Magazine

Maison Hermès Window Display by Tokujin Yoshioka

Japanese designer Tokujin Yoshioka has created an installation in Tokyo for fashion brand Hermès, where a movie of a woman appears to blow on a scarf hanging in the window.

Movie © Satoshi Asakawa/courtesy of Hermès Japan

Called Maison Hermès Window Display, the project is a reinterpretation of a similar installation designed by Yoshioka for Hermès in 2004.

It will remain in place until 19 January 2010.

More about Tokujin Yoshioka in our special category.

Here's some text from Yoshioka:


This is a design to introduce a world of fantasy, Hermes’ lively scarves, which now represent one of the significant brand images.

On designing a window-display at the 1F Maison Hermes, I intended to express people’s daily “movements” with a suspicion of humor. There are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. In this installation, I created a space where one can perceive someone behind the scarves as if life were breathed into them.

The window is designed with an image of woman projected on to the monitor. The scarf softly sways in the air in response to the woman’s blow.