Bobble by Karim Rashid


Designer Karim Rashid has created a bottle that filters tap water as the user drinks it.

Called Bobble, the product features a replaceable carbon filter, available in six colours.

Each cartridge can filter up to 150 litres.

More about Karim Rashid on Dezeen:

Iiamo Go baby's bottle (January 2010)
Fluxus by Karim Rashid and Michela Vianello (July 2009)
Doride lamp (July 2009)
Snap chair (January 2009)

The information below is from the producers:

Move Collective, LLC, today introduced bobble (, a stylish, patented water bottle that filters water as you drink. Bobble's ingenious design removes chlorine and organic contaminants from municipal tap water. In doing so, bobble replicates the experience of drinking crisp, clean portable water without incurring the significant costs – environmental and monetary – associated with plastic water bottles.

Bottled water has been one of the fastest-growing sectors in the beverage industry. Americans spend over $15 billion every year to satisfy their thirst for it. Most plastic bottles are casually discarded, ending up in landfills, in oceans and on sidewalks. Bobble is made from recycled plastic and is free of BPA, Phthalates and PVC.

Bobble is reusable. It is intended to be an everyday accessory rather than an impulse decision. Its recommended retail price is $9.95. The low retail price of bobble and its filters is intended to mitigate the cost of regular bottled water consumption, which can run into the hundreds of dollars annually. A single bobble filter equates to at least 300 water bottles, which lessens the environmental impact that single-serve bottled water imposes.

"We all love bottled water. But our bottled water habits are simply unsustainable, both from an ecological perspective and as a matter of financial common sense," said Richard Smiedt, founder, Move Collective, LLC. "We set out to design a bottle that would improve the taste of tap water to the point where consumers could turn on their faucet, rather than open their wallet. Our patented filtered water bottle achieves that goal."

Bobble is made in the USA. It was designed by renowned industrial designer Karim Rashid and features an iconic shape. Bobbles are sold in six distinct colors: green, red, blue, magenta, black and yellow. Carbon filters are a proven, powerful chemical absorbent. As water passes over them, the negative ions of contaminants are drawn to the carbon granules, where they remain. The filtered water has a cleaner, crisper taste and meets or exceeds NSF International Standard 42, the standard that governs public and private drinking water.

At first use, consumers should fill their bobble with water and squeeze it through one time; this gets rid of any loose carbon. The activated carbon filter requires no maintenance thereafter. It should be replaced every two months or after filtering approximately 40 gallons, or 150 liters, of water.

Posted on Friday March 5th 2010 at 7:03 pm by . Copyright policy | Comments policy

  • I like it…hopefully these will be available in the UK

  • peeween

    always a pleasure to see Karim’s work!!

  • karei

    I think this is a very smart idea.

  • david

    oh gross

  • christie

    though these are prettier than most, this type of bottle filter is nothing new. backpackers have been using them for a long time.

  • Kristen

    Love the design and idea. Its one of the way to be environmental friendly.

  • gina

    The states regulate water, but this product would be helpful for camping and other activites when filtered water isn’t accessible.

  • liz

    ooo the design is new, but the concept is old. but.. does teh bottle actually.. stand up?

  • romance-bad

    i agree that this is a good idea. altho it is very common to backpackers, but now this design will bring the idea to the public, closer to the public….. and more environmental friendly!

    hope this design will come to asia soon. can’t wait to get one.

  • RJC

    lovely concept… seems to have that simplistic elegance that ‘apple’ is so well known for. a delight

  • Designer Daddy

    Reminds me a bit of this design I bumped into at a London fair..

  • karei

    I was actually about to purchase one but couldn’t pick a colour of filter that I wanted to put in my mouth and drink water out of…

  • MAX

    To those who have stated the concept is not new: What is new here is not the technology, but the aesthetic design…which IS the concept. Backpackers may have been using this for the past decade, but the market and appeal of that product could never reach a mass audience or have any real rivaling effect against traditional bottled water manufacturers. What this product DOES (the real concept here) is open up a sustainable technology to larger audience through its social space–much similarly to the original Ford mustang (what was under the hood was no different than a standard sedan, its exterior was just STYLED [designed] in a way to appeal to the superficial desires of a mass audience…). With any hope, we’ll see this product catch on in a similar way in order to mitigate the use of oil in the production and distribution of such a (stupidly) fundamental liquid…

  • Tekky

    Luckily we don’t need stuff like this here in the netherlands, our tab water is almost perfect

  • joyce england rashid

    I think it is a practic;le idea good to look at and a delight to touch and hold and a nessesaty
    to get away from bottle water bottles that harm the enviroment

  • One would think that the water will need to slowly pass trough the carbon rock to get clean…

  • wowwwww it s prefect this style is just belong to karim rashid and no one else I live it ………………

  • yohann

    hey, i just bought a hydros bottle and really like it. anyone else have any thoughts?

  • toby

    How can a product that generates waste be considered “a good alternative”? The plastic filter of Bobble is meant to be replaced every two months, so while the initial price is $9.95, you end up paying another $35 in just one year for filter replacements AND the used filters become garbage. The Bobble is nice to look at, but it is anything but “a good alternative”.

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  • scott

    To those who love this beautifully designed product I am sorry to burst your bobble.
    They claim that the filter removes chlorine and more, but a simple home test proves otherwise. Test it yourself- use a orthotolidine strip (used to test chlorine in swimming pools). add two drops of chlorine to tap water. Test it. Then filter the same water using Bobble. Test it again and see for yourself.

  • GL

    uh, guys. Nobodies gonna drink tap water off this. The concept is a gimmick (and old).

    Sold coz beautiful.

    it’s 10bucks. chill.

  • Arnold

    I seen a guy on talking about a similar idea< although his had a built-in fail safe that stops the product from being used when the filter is finished.
    How are you supposed to tell whe you've filtered 300 bottles?
    Just curious.

  • I just bought the bottle cause I loooved the design. I haven't done any tests…but my water does taste a lot better than before. Maybe it's just cause I love the way it looks. Anyway, I also drink more water every day ever since. It is true that it does generate waste…BUT the bottle part is recyclable….and I do prefer buying a new filter every 2 months than buying bottled water every day (cause it generates a lot more waste). Plus, filter look so cool that I am sure I won't throw them away—–will think of some good way to repurpose and upcycle it :)