BASE flagship store by Creneau International

| 10 comments

Belgian designers Creneau International have completed the interior of a store at Antwerp Central station for Belgian mobile phone providers BASE.

The designers installed free-standing furniture and display stands on wheels, alongside seating and counters made up of large letters that spell out the BASE brand name.

The following text is from the designers:


BASE, flagship store by Creneau Internationa
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Location: Antwerp, Belgium

The central station of Antwerp is the location where we find the BASE Flagship Store. The building is a classified monument with an enormous history. It makes a very solid impression…

On the other hand, the BASE brand values are: user-friendliness, clarity, transparency and emotion. To merge these two strong identities in one location, the designers of Creneau International played with contrasts; the massive historical building with its heavy materials against the light, fresh and clear elements of the BASE-brand.

The BASE brand identities lead us to creating a concept that refers to a greenhouse: a place where costumers find themselves in a high-tech environment with a very simple and low-tech feel but always transparent and clear. An environment that breathes ‘BASE’ in every way possible.

With respect to the monumental building, Creneau International treated the whole shop as a ‘box in a box’. All integrated elements are standing free of the walls. In this way, the ancient building becomes a historical backdrop, a decor in which BASE is our leading player.

About Creneau International

Creneau International is a Belgian concept and design consultancy and has more than 20 years of experience in realizing highly reputable projects worldwide. With offices in Hasselt and Dubai, representation in Sydney, Prague and Kiev and a production plant in Jakarta, CI is exploring its boundaries every day. 

That’s the corporate side, but what does it mean? Their house logo featuring two winged monkeys and the baseline ‘Hac itur ad astra’, gives a pretty good idea: CI makes you reach for the stars.

Through their design concepts, including interior design and brand image to graphic creations, their ‘ideas of the anti-ordinary’ are stamped on the imagination of global visual communication below the line. 

Modeling the intangible and transforming the tangible, that’s their working domain. As atmosphere architects they thrust their way into your environment and transform your brand values and company’s mission statement, into a total design concept.

| 10 comments

Posted on Friday, March 26th, 2010 at 4:18 pm by . See our copyright policy. Before commenting, please read our comments policy.

  • slater

    Quite nice!

  • http://www.dasding.be DeeDee

    Beautiful! Perfect contrast between old and new. Finally some work by Creneau on Dezeen…

  • tanya telford – T

    seems this contemporary interior is very sensitive to the original building and yet still looks cool,

  • http://designtraveller.blogspot.com/ design traveller

    Nice lightning concept. Simple, yet visually attractive.

  • http://amsterdam-trip.com/ marc

    the furnitures are nice but the counter is just great

  • horrible haridas

    i now feel the urge for a belgian phone connection. great work, creneau!

  • Maarten Groven

    love the immerging feeling of old and new. good work guys/girls. Creneau rules!

  • Valerie

    Great design and detailing. Good contrast of contemporary and classical elements. Good work Creneau!!!

  • Phil

    Perfect balance!

  • Big J

    Nice job on a very interesting location.
    I like the loose furniture a lot!