Boutique Runway by CLS Architetti


Italian design studio CLS Architetti have completed a shop in Vietnam with undulating fins and a giant mirrorball.

Called Boutique Runway, the wavy profiles cover the walls and ceiling.

The giant mirrorball houses a VIP room.

Inside this domed room is a ceiling that is completely covered with plaster roses.

Here's some more information from the architects:

Boutique Runway, Ho Chi Minh city

In Ho Chi Minh city has newly opened the Runway boutique, a over 1000 square meters contemporary store, fully dedicated to luxury.designed by the Italian architecture office CLS architetti.

The concept of contrasts and opposites has been the core of the project for the atmospheres, the space and the materials.

The real luxury in tropical areas, where the hot temperature is overwhelming, is cold.

From this reality the concept of the space has been developed.

The space is like an ice cove where people can experience a path which is a metaphor of life and rebirth.

The ice cove has been built through the construction of a 3D digital model where the space is generated by subtraction and the walls are built as 298 following sections each of them with a different morphology.

To the technology of the digital project the local construction is the counterpoint that deals with the Vietnamese craftsmanship.

Each lamella is hand cut in more portions that are then tied together.

Here time and life are like suspended, the place inert, the only life trace is given by a wonderful world made up of colored insects, vestige of life.

On the path within the ice cove people discover the Cocoon: metaphor of the place of the renaissance, pulsating heart of the project, it is built like an organic shaped volume, closed, fully cladded by 12899 mirrored polished stainless steel scales.

Like, mermaid scales, synonymous of sensuality and femininity, it reflects the ice cove disorderly.

The inside of the Cocoon is warm, cozy, smooth with its dome fully covered by 8948 plaster roses and accommodates the VIP room: an exclusive, unique room, home of the Queen of ice.

The lighting in the whole project is built through opposites too: it enhances the glacial atmosphere of the outside, cold and even lights towards the warm and countered light at the Cocoon interior.

Old and contemporary Vietnam talk together within the project at different levels: within the furniture of the ice cove there are traditional stone table and seats versus the big crystal and stainless steel diamond synonymous of contemporary world.

The opposite’s language is spoken by all furnitures. Iron display tables talk together with light, white lacquered display tables, with the shelves and hanging bars floating in the space.

In this scenario the fashion collections selected and matched by the taste and the feel of Tran Thi Hoai Anh, head of Globallink, a company with monobrand boutiques in Hanoi and heading an interesting project of development, together with the selection of the most precious and wonderful furniture and objects of the western production done by CLS architetti have given life to a true Wunderkammer (Cabinets of wonder).

A double wire work that allow to cohabit the light crystals by the Austrian Lobmeyr, vases and plates decorated by the italian designer Fornasetti, the mountain printed sofa by Gaetano Pesce and the pure white porcelains by Nymphenburg, a selection of the most fashion books on art, photography and design together with the most fashion brands.

See also:


Lawyers’ office by
V&A washrooms by
Glowacka Rennie
İzz cafe and restaurant by Uğur Köse and Batu Palmer

Posted on Friday May 21st 2010 at 6:55 pm by Catherine Warmann. Copyright policy | Comments policy

  • That’s cool!

  • Wow, I absolutely love the juxtaposition of different kinds of textures, lines; the organic with the geometric. In one sense it’s an extremely opulent space, in another sense very restrained in the choices of different forms that work together in close proximity to each other. Daddy likes.

  • Love the Mirrorball. The photos are terrible though, a pity.

  • Davide

    pinocchio inside the whale?

  • Chong Hor Ooi

    Excellence in design,the matching of color and material make it looks cold….

  • Cattell

    There’s a bit too much going on. Less would be more in this case but there are many interesting elements i just feel sated when i look at it.

  • anthony

    even though ho chi minh is a tourist city, the vietnamese government needs to reconsider it’s needs. i understand the need of modernism and developement, i myself am a fan of exclusivity, but not at the risk of humanity. is vietnam really willing to sacrifice resources for the future, when it’s sons and daughters are starving? something to reconsider.

    on a side note, this is an architectural beauty. it would look better if it were an orphange.

    • Kenii

      Watch out! We have a hypocrite over there!

  • it's time people should drop all that humanity and starving Hollywood/propaganda talks about Vietnam. this is a architectural blog, take your dry humour (orphange, really?) and nonsense somewhere else.

  • Sultony

    Unfortunately, this is not a true 3D solution. The views only work down the length and not across the width when you can see between the fins. I agree with Cattell that too much is gong on.