Thai design agency Prompt Design have created a range of t-shirts that are packaged to look like food from a supermarket.
Called Here! Sod, each of the t-shirts feature a graphic representation of a type of food or drink, including bread, beef and cabbage.
These are folded inside vaccuum packs, paper bags, plastic wrappers or disposable cups.
Here's some information from the designers:
Here! Sod created a new line of t-shirts that are sold in simple & distinctive packaging that resemble the packaging of food found in gourmet supermarkets. Each shirt is sold in packaging that resembles different forms of packaging. For example, a 'pork' t-shirt is sold in the Styrofoam deli packaging used in the butcher's section of a supermarket. All the t-shirts in the product line are uniquely packaged to make their products more eye-catching and to create a fun & novel shopping experiences for consumers.
The unique packaging created instant brand recognition amongst consumers which generated large volumes of word-of-mouth advertising.
Design Studio : Prompt Design
Brand : Here Sod
Designer Team: Somchana Kangwarnjit, Passorn Subcharoenpun, Chidchanok Laohawattanakul, Mathurada Bejrananda
See also:
.
 |
 |
 |
| Food packaged like drugs by Daizi Zheng |
Shoes that are food by R&E Praspaliauskas |
Packaging as product by David Gardener |
This is quite in good taste!!! Awesome.
i would not enjoy walking through cities with beef printed on me…
Production is not a game.
It's funny to draw the idea.
It's a disaster to product this.
i agree.
Nice idea but creating so much waste is not fun.
Stop it.
just what we need: more useless packaging and waste.
why didn't they create a pattern that would resemble something of the suggested product when packed then when you open the tshirt it has a different pattern than beef or a baguette. I don't know how many people really want to walk round with a cow or a baguette on there tops just because of the way it was packaged!
What do these tshirt designs have to do with the price of fish ?
it's gaga to go.
wow. so many haters in here. i think this was a very clever idea and execution.
Why are commenters on dezeen allways such smartasses.
Nice Concept Guy!
hard to produce. great chance to see another beef at the club… I love the idea but..
packaging is a waste.. Wy do you need plastic, or paper… just to yhink about.. I love the design. Maybe the client ask for this concept… nice to see trhe comments! Tks!
very good idea with packed, but result looks so ordinally.
some girl has already done the one with the steak: it was even worst, the cotton used for the steak was useless
I thought we were supposed to be using less packaging! everything about this is useless! If the concept was about raising the issue of waste and GM they might have had better reviews.
Where can we buy them?
Nifty concept – but the design people at Meat and Potatoes Inc. have been using this format for years and years for their creative packaging and some of their garments as well.