Designers Studio XAG have created a window installation in London for French fashion designer Christian Louboutin, spelling out the brand name in bright neon lettering.
The window is furnished with a neon arrow and an array of backlit oversized perspex letters decorated with bulbs.
Shoes by Louboutin are perched on the letters.
Photographs are by Susie Rea.
Other projects by Studio XAG on Dezeen »
More window installations on Dezeen »
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Here's some more information from the designers:
Christian Louboutin: Mount Street Boutique, Neon Graveyard.
Take a stroll down down London's Mount St & be dazzled by studioXAG's latest window.
Gorgeous shoes & handbags sit amongst giant lit letters spelling out Christian Louboutin. Each letter has it's own story to tell & can be traced back to original Vegas signage.
After a lot of typographical experimentation we laser cut a 1:10 scale models in acrylic to get a real understanding for proportion, lighting configuration and colours.
After much fine adjustment we went into production. We had metalworkers fold, roll and weld the stainless steel shells.
The lights are a mix of Pygmy and Golfball bulbs, 4 different colours of neon, backlit perspex and crystal Cabochon.
To make sure the window all came together beautifully each letter was powder coated in a rich, bright and glossy colour to match a shoe or a bag in Christian Louboutin's current collection.
See also:
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Its nice! But you almost can't see the shoes!
it's fine, the shoes are not as important as the name!
good, but would be great if it was bigger. it looks lost in the window, you can't have something so bombastic as your 'name in lights' and do it halfheartedly
..and its all about the neon signs?!
Anyone finding this cool, do a google image search for Neon Boneyard.
It's a museum in Las Vegas – if you're ever there it's off the beaten track but an essential visit.
Yes, if you do find this cool and you are looking for some new design, go and visit character.fi
I think this window display rocks! If I’m honest, not seeing the shoes or what’s inside would compel me to go inside.