Christian Louboutin Mount Street Window by Studio XAG
Designers Studio XAG have created a window installation in London for French fashion designer Christian Louboutin, spelling out the brand name in bright neon lettering.
The window is furnished with a neon arrow and an array of backlit oversized perspex letters decorated with bulbs.
Shoes by Louboutin are perched on the letters.
Photographs are by Susie Rea.
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Here's some more information from the designers:
Christian Louboutin: Mount Street Boutique, Neon Graveyard.
Take a stroll down down London's Mount St & be dazzled by studioXAG's latest window.
Gorgeous shoes & handbags sit amongst giant lit letters spelling out Christian Louboutin. Each letter has it's own story to tell & can be traced back to original Vegas signage.
After a lot of typographical experimentation we laser cut a 1:10 scale models in acrylic to get a real understanding for proportion, lighting configuration and colours.
After much fine adjustment we went into production. We had metalworkers fold, roll and weld the stainless steel shells.
The lights are a mix of Pygmy and Golfball bulbs, 4 different colours of neon, backlit perspex and crystal Cabochon.
To make sure the window all came together beautifully each letter was powder coated in a rich, bright and glossy colour to match a shoe or a bag in Christian Louboutin's current collection.
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