London set designer Gary Card has completed the interior of this east London boutique, including a bright orange tunnel.
The LN-CC store, selling clothing, books and music, also incorporates a club room and photography studio.
The tunnel is made of raw wood and orange acrylic panels, and is surrounded by a jumble of wooden display racks and cages.
Garments are framed by white house-like cabinets in another room, while outfits are suspended from dark boxes overhead in a more sombre, grey-lined area.
Books and music are displayed on criss-crossing wooden shelves.
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Photographs are by Andrew Meredith.
Here are some more details from LN-CC:
LN-CC is a new London based retail concept consisting of an online platform and 5,000sq ft store space in East London.
The project has been initiated by John Skelton (formerly of oki-ni and Harrods) and Daniel Mitchell with store design by celebrated set designer Gary Card.
Store.The concept space designed by renowned artist and set designer Gary Card is more of an installation piece than a traditional shop fit and sets us apart from any other London retailer.
The store consists of three concept rooms, a book and record store, a club space for private events, a working photography studio and is linked together by an indoor forest and futuristic skeletal tunnel constructed from raw wood and orange acrylic.
Each room has it’s own theme that as a whole embodies the LN-CC concept.
The club space will be completed by early 2011 with the help of sound engineer Mickey Boyle who has supplied us with a vintage system to ensure maximum sound quality.
Further concept rooms and an exhibition space are planned for phase 2 (details tbc).
Product. Mens and womenswear based around a concept of unisex styling, music, books and limited worldwide releases.
We curate our clothing offer in a very specific way by fusing together what we believe to the be the best brands within the mainline arena such as Balenciaga, Jil Sander, Dries Van Noten, Rick Owens and Yohji Yamamoto with underground Japanese brands such as SASQUATCH and Wacko Maria.
We then add to our mix the best of the up and coming brands from all over the world such as J.W. Anderson, Sibling and Tze Goh and merchandise it together.
The result is a street wear influenced selection of the best produced and most sought after product in the world.
We take both our book and music offer just as seriously as the clothing, these categories are by no means an ‘add on’.
This project is more than a store, it’s an evolving platform of curated ideas encompassing clothing, music and art in both a physical and digital environment.
Gorgeous interior, but you need to sell your kidneys to shop 'ere.
That is what you call Interior Design. LOVELY!!!!!!!!!!!!
it seems to me the “green version” of the tunnel in “2001 A space Odissey” spaceship! great!
Aha! so I'm not the only one :)
incredible space, has to be seen to be believed!
awesome photography too!
Tell me it is not true.
Is any feeling for style and good taste gone for ever?
This interior will be so outdated within 6 months (best case!). It's a shame about the wood and the energy. I kmow it's a comercial project but does that mean that you have to conceive a project for just one season?
really? no. i feel like it's so dizzy and unorganized, also the interior makes the clothes look cheap. to me it's a hot mess.
I agree. It looks like an undergrad sculpture degree show . it is messy looking and the weight of the units far overpower the clothing.
a lot of interior and a little bit of clothes. I always wonder how long these shops will last.
But yes I know, the 'best' designers are the ones commenting on designers that actually DO something.
I went to visit last week, and combined with the wonderful team there the store really is something that needs to be seen to be believed, or at least understood. The design really isn't overbearing and it more of a concept platform for their retail site, they haven't gone in blind-sighted.
I agree with Anthony on this one. I don't feel like the design is at all conducive to an enjoyable shopping experience. It seems as though the grey scale rooms would just make the clothes appear depressing, no matter how beautiful they are. And just looking at the pictures, it seems as though there is barely any sort of reason to their organization, which is a huge pet peeve of mine when I am in stores. I understand the need to stand out as a retail establishment to show you are exciting and worthwhile, but I feel this went too far and is a waste of materials. What feeling is a person supposed to get when they shop there?