Bento by Form Us With Love for
One Nordic Furniture Company

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Bento by Form Us With Love for One Nordic Furniture Company

New design brand One Nordic Furniture Company will launch during Stockholm Design Week next week with an inaugural collection by Swedish studio Form Us With Love.

Bento by Form Us With Love for One Nordic Furniture Company

Called Bento, the series comprises a chair and three tables with wide bent-wood legs.

Bento by Form Us With Love for One Nordic Furniture Company

"The broad legs are a wink at the tradition of bending wood, but at the same time it’s a bit bold," says Petrus Palmér of Form Us With Love. "It’s definitely messing with your preconceptions of Nordic design."

Bento by Form Us With Love for One Nordic Furniture Company

Designed to be ordered online and delivered flat-packed, the furniture is assembled by crossing the legs over the base and clamping in place without fiddly screws or adhesives.

Bento by Form Us With Love for One Nordic Furniture Company

More products by designers including Hallgeir Homstvedt and KiBiSi are planned for later in the year.

Bento by Form Us With Love for One Nordic Furniture Company

Dezeen will be reporting from Stockholm next week. See all our stories about Form Us With Love here.

Bento by Form Us With Love for One Nordic Furniture Company

Here are some more details from One Nordic Furniture Company:


A new furniture brand for the digital generation

Pre-launching during Stockholm Design Week 2012, One Nordic Furniture Company rethinks the furniture industry. With clever digital and design solutions, the new brand is bridging the gap between high-design and flatpack furniture.

Bento by Form Us With Love for One Nordic Furniture Company

One Nordic Furniture Company is a new furniture brand making Nordic design originals. Online thinking is at the core of the brand, with the online store as the main distribution channel.

Bento by Form Us With Love for One Nordic Furniture Company

Online comes first. Our generation is used to buying everything online, why not original design furniture? The brief to our designers include solutions that are self-explaining: no need for screws, tools or manuals. The products have to be easy to assemble and ship without losing the feeling of quality, says Joel Roos, founder of One Nordic Furniture Company.

Bento by Form Us With Love for One Nordic Furniture Company

Through a brand family network, interested customers can influence the direction of the One Nordic collection in both small and big matters; from choosing colors to suggesting the next designer.

Bento by Form Us With Love for One Nordic Furniture Company

To begin with, contributing designers will be from the Nordics, but international names wanting to interpret Nordic design will join later on. Official designers so far are Form Us With Love (Sweden), Hallgeir Homstvedt (Norway) and KiBiSi (Denmark).

Bento by Form Us With Love for One Nordic Furniture Company

One Nordic Furniture Company will present new products during the year. For the pre-launch in February, the first designs presented are the Bento chair and table by Stockholm based design studio Form Us With Love. The name Bento is wordplay with the Japanese slang word meaning ”convenient” as well as the Finnish tradition of bentwood. The intuitive approach is at the core of the playful and modern design. Patents are pending for both the Bento chair and table.

Bento by Form Us With Love for One Nordic Furniture Company

The first edition of the Bento chair and table will be numbered and signed by the designers. 100 black chairs and 50 black coffee tables are available for pre-order.

  • DDM

    “It’s definitely messing with your preconceptions of Nordic design.”

    Oh my god, how? By recycling Finnish design from the 1930s?

    I don't mind the work, but the hyperbolic text accompanying these things is ridiculous. Just say it; these are redesigns of classic Alvar Aalto works.

    There's no shame in it. Just give credit where credit's due.

  • michael

    very close to stefan dietz for thonet and somebody else that copied him – and even then its 2nd hand…

  • http://www.jpdesign.org Teddy

    I had thought that it has something to do with "Bento box" = Japanese lunch box. Ben means "convenient"…hmmm

  • kap

    patrick norguet?