The Edge Gallery by
Ministry of Design

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Narrow glass openings provide glimpses through the rampart-like facade of this property showroom in Singapore by architects Ministry of Design (+ slideshow).

Edge Gallery by Ministry of Design

Named the Edge Gallery, the building contains a double-height sales gallery and two show apartments for developer UOL, who are constructing three residential towers on a former hotel and theatre site nearby.

Edge Gallery by Ministry of Design

The walls of the two-storey building comprise a series of L-shaped columns that wrap over the roof, while doors and windows fill the gaps between.

Edge Gallery by Ministry of Design

Unlike most showrooms, there are no signs or advertisements on the exterior of the building at all.

Edge Gallery by Ministry of Design

Other projects we've featured by Ministry of Design include a monochrome hotel and an extremely pointy pavilion.

Edge Gallery by Ministry of Design

See all our stories about Singapore¬†¬Ľ

Edge Gallery by Ministry of Design

Photography is by CI&A Photography.

Here's some text from the architects:


The Edge Gallery
Architecture + Interiors + Furniture Design
910 sqm | Singapore | Completed 2012

Scope

The Edge Gallery explores and redefines the typology of the Singaporean condominium show gallery on several fronts.

Edge Gallery by Ministry of Design

Commissioned by a reputed Singaporean developer, the project for the design of a sales gallery and two show flats of a 244 unit residential development is located at a major intersection along Singapore's eastern city fringe.

Edge Gallery by Ministry of Design

Explorations

Firstly, the design synthesizes unique characteristics of the site context with the client's programmatic requirements.

Edge Gallery by Ministry of Design

Key site issues included the unique semi-circle shaped site, noisy surroundings and a distant vehicular drop off point.

Edge Gallery by Ministry of Design

On another front, the design also sought to challenge conventional Singaporean show gallery precedents which seem to ignore the potential for unique architectural solutions as a valid and powerful marketing device.

Edge Gallery by Ministry of Design

In contrast to this, the Edge Gallery departs from the formulaic combination of staid glass boxes and over-sized billboards.

Edge Gallery by Ministry of Design

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Relying instead on the inherent branding value of an iconic architectural statement as a more relevant, subtle & sophisticated form of advertisement.

Edge Gallery by Ministry of Design

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Incidentally, the project met with significant sales success within its first week and has established a possible new alternative model for the Singaporean show gallery.

Edge Gallery by Ministry of Design

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Solution

The building can be understood as a series of white L-shaped walls paired with interstitial vertical glass strips contouring in harmony with the shape of the site to form the overall building.

Edge Gallery by Ministry of Design

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The glass strips are intentionally turned away from the oncoming traffic flow but allow for views ports and entry portals.

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The alternating rhythm of wall and glass is continued in the building's section, peaking at over 7m to form a double-height internal space into which the show flats and balconies face, simulating high-rise living.

Edge Gallery by Ministry of Design

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The interior design takes its cues from the overarching design language, applying it to floor and wall patterns or finishes.

Edge Gallery by Ministry of Design

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The show flats question the notion of contemporary luxury, eschewing typical elements of ostentation for more understated luxury and authentic material richness.

  • Andrew

    I wonder if this will all end up in a bin at the end.

    • Nuraimi Idris

      I was wondering the same thing. What will it become after the completion of the towers?