Olympic Logo a Day
by Sarah Hyndman

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Olympic Logo a Day by Sarah Hyndman

London based graphic designer Sarah Hyndman has completed her year-long project photographing objects arranged in groups of five to look like the Olympic rings (+ movie).

Olympic Logo a Day by Sarah Hyndman

In the run up to the games, Hyndman photographed objects such as fruit, sunglasses and telephones and posted them to her blog once a day.

Now the project has finished, the images have been compiled into a movie (above) to showcase the idea in it's entirety.

Olympic Logo a Day by Sarah Hyndman

Some of the images related to the time of year they were taken, with chocolate pennies at Christmas and Love Heart sweets on Valentine's Day.

Olympic Logo a Day by Sarah Hyndman

We previously featured a story about Hyndman's alternative Olympic posters for the games that were creating using some of the photos.

Olympic Logo a Day by Sarah Hyndman

See all our stories about the London 2012 Olympics »

Here is some more information from Sarah Hyndman:


For a year Sarah Hyndman has been remaking the Olympic rings logo out of everyday objects to celebrate the countdown to the start of the Olympics in London. It was a small, lighthearted idea that paid quiet homage to the power of a well designed logo. The resulting blog has caught imaginations, been blogged, tweeted and featured around the world, and has been viewed in 120 countries in the last 30 days.

Olympic Logo a Day by Sarah Hyndman

After a year of daily remakes, 366 logos (it's a leap year), the culmination is a movie which shows all the images as they progress through the 12 months, the seasons, holidays and the events that have marked out the year.

Olympic Logo a Day by Sarah Hyndman

Sarah explains that her highlight was when Barnes Primary School created the images that hosted the blog for a month, tying in with the announcement that the 2012 game's motto is 'inspire a generation'. "The children asked me questions which I responded to by filming my answers for them. They put a lot of thought and enthusiasm into the project and their logos came complete with clever captions which really made me up my game. I love the photo where' they're lying on the ground smiling and waving in the formation of the five rings (day 233)."

Olympic Logo a Day by Sarah Hyndman

Having plundered the every day objects around her extensively, Sarah turned to taking inspiration from events such as Wimbledon, key dates such as Valentines (the day after features broken Loveheart sweets with the caption "it's complicated"), and taking on tweeted challenges such as Mandy's request for a logo relating to National Transplant Week (the result is on day 350). The blog has received contributions from people who have, like Sarah, started to see Olympic rings in their everyday lives demonstrating the pervasiveness of the 100 year old icon.