Côme by Patrick Norguet and Alias
for McDonald's

| 10 comments
 

McDonald's restaurants in France will soon be kitted out with designer outdoor furniture by Patrick Norguet and Italian brand Alias.

Côme by Patrick Norguet and Alias for McDonald's

Alias collaborated with French designer Patrick Norguet to produce 18 modular elements for use outside McDonald's outlets across France.

Côme by Patrick Norguet and Alias for McDonald's

The Côme furniture collection includes chairs, tables and benches as well as a standing light, a tempered glass screen and rubbish bins.

Côme by Patrick Norguet and Alias for McDonald's

"The collection needed to be low-cost, robust, sensual and quick to develop," Norguet told Dezeen.

Côme by Patrick Norguet and Alias for McDonald's

"Very quickly I had this intuition that metal and pressed steel were the most intelligent materials for this project," he added.

Côme by Patrick Norguet and Alias for McDonald's

The combination of perforated metal and concrete echoes urban street furniture and creates a contrast between the lightweight seat and the heavy mass of the base.

Côme by Patrick Norguet and Alias for McDonald's

"The connection between the foot and the seat allows easy mounting [and] assembly and a possible replacement if necessary," added Norguet.

Côme by Patrick Norguet and Alias for McDonald's

The furniture has arrived at six restaurants so far with plans for a further rollout to 150 outlets across France over the next two to three years.

Côme by Patrick Norguet and Alias for McDonald's

Norguet was commissioned by McDonald's a year ago to redesign its restaurant interiors across France and earlier this year he also unveiled a set of reusable heatproof coffee cups made for the fast food chain.

Côme by Patrick Norguet and Alias for McDonald's

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Here's some more information from Alias:


The US fast food giant McDonald’s has chosen Alias, the historic Italian design brand, to furnish the outdoor areas of its restaurants worldwide as part of the "COME” project. Objective: to design, engineer, develop and install a specific turnkey modular furniture system. The company from Grumello del Monte has taken on this challenge with great enthusiasm, working together with the established French designer Patrick Norguet, with whom it established a highly successful relationship some time ago.

The first phase of the work will be carried out in France, with the first outdoor area already having been inaugurated in Bordeaux and a further six terraces installed in the north of the country. The entire project entails furnishing approximately 150 terraces and will be completed over the course of two to three years.

Côme by Patrick Norguet and Alias for McDonald's

"Working in perfect harmony with the McDonald’s team and Patrick Norguet’s firm, we have succeeded in interpreting their ideas to the full: creating a personal, friendly and high quality outdoor space. A place where even a short break can provide an opportunity to relax and unwind. The plastic elegance and formal purity of each complement - a unique aspect of the designer’s style - are enhanced by the power and simplicity of the materials skilfully worked by Alias," states the CEO and architect Renato Stauffacher.

The result is a modular furniture system open to numerous different yet coherent configurations, where small islands of greenery alternate with windscreens, tables of different dimensions and ergonomic, comfortable seating: 18 different elements, developed by Alias thanks to its years of experience in residential and community outdoor furniture, offering strong resistance, durability and easy maintenance.

Côme by Patrick Norguet and Alias for McDonald's

Severe and highly contemporary sheet steel and cement are combined by means of expert techniques, then skilfully moulded to offer a sensation of comfort. In the seating, for example, the perforated sheet metal body which rests on the concrete base offers a gently pulsating surface which renders it immediately inviting and welcoming.

Côme by Patrick Norguet and Alias for McDonald's

Alongside the seats, with and without arms, the benches and two-person tables consist of a cast concrete base and sheet metal top. The cement surfaces have all been sanded by hand, ensuring the highest possible levels of resistance to atmospheric agents. The four and six-person tables have a steel base. The windscreens are made from tempered and layered screen-printed glass.

Côme by Patrick Norguet and Alias for McDonald's

There are also plans to build two roofs to provide shelter in the event of bad weather, outer barriers with an aluminium framework, lighting, steel ashtrays and bins with a Corian top to enhance the design, and a trio of flower pots with an attractively irregular shape.

  • Dave Gronlie

    I’m sure these new furnishings will enhance the patrons’ dining pleasure.

  • Jonathan

    Most designers will find this strangely unsettling for reasons they can’t quite identify.

  • Xwing

    Agressive and austere in a “Deathstar” type fashion. Not sure what rapport this has with the food but maybe the Starwars fans will like it. Not so sure about the fans of Grcic and the Bouroullecs.

    • Damian

      You’re so right, its Bouroullec x Grcic!

  • robert

    Im sure the “food” will still taste bad.

  • Hayden

    A challenging brief and client. Purposeful use of materials, refined and considered forms all lovingly resolved together. Finally some real design on Dezeen!

  • Marsellus Wallace

    “Royale with cheese.”

  • http://dailygrail.com/ Red Pill Junkie

    I find these nice. Then again, I’m single and an adult. Not sure if families with children will enjoy them.

  • david

    Will this urban chic furniture improve the experience of eating over-packaged Big Macs?

  • Sam

    No amount of design can conceal the fact that McDonalds is one of the most grotesque corporations on the planet. Unsustainable beef farming and wholly unhealthy, disgusting food – no one who has ever used their brain for more than a minute eats at McDonalds. This re-fitting doesn’t make them look good, it makes Patrick Norguet look real bad.