Tube Tank TRIWA pop-up shop
by Mode:lina Architekci

| 4 comments
 

Polish studio Mode:lina Architekci built a tank out of cardboard tubes to make this pop-up shop for Swedish watch brand TRIWA (+ slideshow).

Tube Tank TRIWA pop-up shop by Mode:lina Architekci

Located in Poznań Plaza shopping mall in the city of Poznań, Poland, the Tube Tank was designed by Mode:lina Architekci to be low-cost and quick to construct.

Tube Tank TRIWA pop-up shop by Modelina Architekci

The tank is built from over 900 cardboard tubes and held together with brightly coloured ratchet straps.

Tube Tank TRIWA pop-up shop by Modelina Architekci

The architects settled on the material first and then discovered that a tank shape would be a simple and secure way to piece the cardboard together.

Tube Tank TRIWA pop-up shop by Modelina Architekci

"When we did some experiments with strapping the tubes with ratchet straps, the most stable construction looked like a caterpillar tread – we decided to follow this look," architect Jerzy Woźniak told Dezeen.

Tube Tank TRIWA pop-up shop by Modelina Architekci

The display cabinets for the posters and watches are made from chunky chipboard panels.

Tube Tank TRIWA pop-up shop by Modelina Architekci

TRIWA sales assistants stand inside the tank to sell watches to passing customers.

Tube Tank TRIWA pop-up shop by Modelina Architekci

Cardboard tubes have popped up in a few projects on Dezeen, including an installation in a London department store by Nicholas Grimshaw's studio and a Japanese boutique made of hanging cardboard tubes.

Tube Tank TRIWA pop-up shop by Modelina Architekci

Previous projects by Mode:lina we've featured include a stark police station interior and a London soundscape played through tangled pipes, which we filmed as part of our Dezeen Platform micro-exhibition.

Tube Tank TRIWA pop-up shop by Modelina Architekci

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Tube Tank TRIWA pop-up shop by Modelina Architekci

Photographs are by Mode:lina Architekci.

Here's some more information from the architects:


Once again mode:lina accepted a challenge, to create a temporary store for Swedish watch brand TRIWA. Goals, similar to previous year, were:
Use of renewable materials - Low cost
Speed of constructing
But above all, to further increase global brand awareness.

Previous cooperation between the two exceeded by far client’s expectations – pictures of the store were published around the globe, both online and offline.

Once more, designers decided to use a very well known raw material – paperboard. Only this time it was rolled into tubes. Over 900 of paper tubes, wrapped with ratchet-straps around cabinets built from raw OSB wood panels. That's how the Tube Tank was born. Meet Triwa Pop-Up store! See you at Poznań Plaza mall (Poland)!

Tube Tank TRIWA pop-up shop by Modelina Architekci

Project: Tube Tank – TRIWA Pop-Up store
Design: mode:lina architekci (Paweł Garus & Jerzy Woźniak)
Project team: Paweł Garus, Jerzy Woźniak, Kinga Kin
Realisation: November / Listopad 2012
Area: 10 m2

  • kolobok

    No. Looks like a tank. This is not the best you can do with paper tubes. I don’t like it.

  • LOL

    Thats why they called it tubeTANK!

  • Garrett

    There is a big difference between wanting to save money on installation and not allocating the resources to properly execute an on-brand retail environment. When your brand depends on the perception of refined materials and fine craftsmanship, why would you choose cardboard tubes and unfinished, off-the-shelf OSB?

  • Mikel