Google Tel Aviv by
Camenzind Evolution

| 14 comments
 

Google's new Tel Aviv headquarters include a meeting area filled with orange trees, workstations on a make-believe beach and slides connecting different floors (+ slideshow).

Google Tel Aviv by Camenzind Evolution

Swiss designers Camenzind Evolution completed the project in collaboration with Israeli studios Studio Yaron Tal and Setter Architects.

Google Tel Aviv by Camenzind Evolution

The offices occupy seven floors of the Electra Tower, one of the tallest skyscrapers in the Israeli city, and were designed as a series of informal workspaces intended to encourage communication and collaboration.

Google Tel Aviv by Camenzind Evolution

Every area is themed, but each one is based on a scene found somewhere in Israel. Some of the corridors appear as narrow cobbled streets, complete with arched windows and flower boxes, while the reception area is an undulating timber landscape reminiscent of the public spaces at Tel Aviv's port.

Google Tel Aviv by Camenzind Evolution

Fake grass covers the floor and seating in one room. Another contains surfboards that reference the city's growing surfer culture.

Google Tel Aviv by Camenzind Evolution

"Each floor was designed with a different aspect of the local identity in mind, illustrating the diversity of Israel as a country and nation," say the designers.

Google Tel Aviv by Camenzind Evolution

Other unusual spaces include a meeting area surrounded by climbing plants, rooms resembling converted warehouses and space modelled on a desert landscape.

Google Tel Aviv by Camenzind Evolution

One floor is assigned as a Google Campus, a shared workplace for startup technology companies modelled on one that opened last year in London.

Google Tel Aviv by Camenzind Evolution

Google frequently works with designers to develop wacky concepts for its offices and the latest London headquarters includes Union Jack flags and vegetable allotments. The internet company also recently revealed images of its data centres, which feature primary-coloured pipework and cooling rooms that glow green. See more stories about Google.

Google Tel Aviv by Camenzind Evolution

Other offices designed for well-known technology firms include a campus for Adobe in Utah and offices for Microsoft in Vienna, which also include a slide. See more stories about technology companies or see more stories about buildings with slides.

Google Tel Aviv by Camenzind Evolution

Photography is by Itay Sikolski.

Google Tel Aviv by Camenzind Evolution

Here's some more information from Camenzind Evolution:


Amazingly inspiring new work environment for Google in Tel Aviv

At the end of December 2012, Google Israel has opened its spectacular new 8’000 m2 offices in Tel Aviv for their ever growing teams of engineers, sales and marketing.

Google Tel Aviv by Camenzind Evolution

Designed by Swiss Design Team Camenzind Evolution, in collaboration with Israeli Design Teams Setter Architects and Studio Yaron Tal, the new Google office now occupies 8 floors in the prestigious Electra Tower in Central Tel Aviv, with breath taking views across the whole city and the sea.

Google Tel Aviv by Camenzind Evolution

It is a new milestone for Google in the development of innovative work environments: nearly 50% of all areas have been allocated to create communication landscapes, giving countless opportunities to employees to collaborate and communicate with other Googler’s in a diverse environment that will serve all different requirements and needs.

Google Tel Aviv by Camenzind Evolution

There is clear separation between the employees traditional desk based work environment and those communication areas, granting privacy and focus when required for desk based individual working and spaces for collaboration and sharing ideas.

Google Tel Aviv by Camenzind Evolution

Each floor was designed with a different aspect of the local identity in mind, illustrating the diversity of Israel as a country and nation. Each of the themes were selected by a local group of Googlers, who also assisted in the interpretation of those chosen ideas.

Google Tel Aviv by Camenzind Evolution

Being in Israel, for lunch the Googlers can choose from three amazing restaurants, non-kosher, kosher dairy and kosher meat, each of the restaurants designed to it’s own style and theme.

Google Tel Aviv by Camenzind Evolution

Only 7 of the 8 rented floors in Electra Tower are actually occupied by Google. The remaining floor gives space to a new ‘Campus’, which was also opened in December by the Israeli Prime Minister. The ‘Campus Tel Aviv’, powered by Google for Entrepreneurs, is a new hub for entrepreneurs and developers, providing a base for start-up companies, and is only the second Google ‘Campus’ worldwide.

Google Tel Aviv by Camenzind Evolution

Sustainability played a vital role to Google in the development of their new Tel Aviv offices and the project is currently awaiting LEED ‘Platinum’ certification, the first of its category in Israel.

Google Tel Aviv by Camenzind Evolution

  • paul

    Plastic fastfood shopping mall.

  • http://twitter.com/TweetsByLofty @TweetsByLofty

    Wow the Google office looks amazing. Such a diversity in how the different areas are decorated. Must be a pleasure working there.

    • PTimble

      If that is meant to be sarcasm, which I hope so, it does come across.

  • Timoo

    Looks like a theme park: amusing to walk through once, hell to work in every single day.

  • recon::decon

    Okay, yes this is kitsch fast-food architecture, which at this point should anyone be surprised that a Google facility would embody this typology? But what would be the alternative for a bunch of software engineers? Probably an endless grid of matching cubicles or an open office expanse of bench furniture – either of which would probably create a cold, impersonal and lifeless work environment.

    I say, lighten up. This isn’t a corporate law firm or stuffy government agency. Let the Googlers have their fun.

  • south

    When you see it for the first time at the job interview it’s “Oh wow, what a wonderful, creative place!” but walking in the door after two years working there, it’s like “Oh, Christ.”

    • http://www.dailygrail.com Red Pill Junkie

      You're assuming staff members would last that long :P

  • arianadourre

    Yes there’s a lot of design going on. But I don’t think it’s hell to work in. What it would be is refreshing.

  • Celiamillward

    Love Google for breaking the mould of the “typical office design” by adding some FUN to the working environment!

  • http://www.flooringfirst.co.uk/ Emma Sanders

    Even though it is said to be fast-food architecture, I think it is much more enjoyable to be working in that kind of office instead of white walls with fluorescent lighting in a hospital-like interior.

  • Diego

    Too much visual garbage.

  • junihaoni

    Wonder how Internet Explorer’s office looks.

  • Boozie

    I can’t believe this wasteful interior can be certified as LEED Platinum. Hey, if nothing else, this is where I can bring my students to see what overdesign looks like! God help us.

  • marta talmor

    It characterises the landscape of our childhood in Israel. Orchards, desert, architecture, sea and sand .. this is why it is so exciting. Too bad there are those who consider it kitsch.