"THERE'S A REAL REASON TO INVEST
IN NEW YORK'S DESIGN SECTOR"

| 1 comment

Dezeen and MINI World Tour: in our third report from New York, Willy Wong, chief creative officer for the city's marketing and tourism agency, introduces the new NYCxDesign festival and explains why the city is starting to put more money behind its design industries.

"There's a real reason to invest in design in New York"
Willy Wong, chief creative officer at NYC & Company

NYCxDesign, which launched this year, is a new design festival that encompasses a range of existing shows including the Frieze New York art fair, the International Contemporary Furniture Fair (ICFF), Wanted Design and NoHo Design District, as well as a programme of new events such as designjunction's Intro NY.

"There's a real reason to invest in design in New York"
Wanted Design 2013

Wong explains that one of the motivations behind NYCxDesign was a report by the Centre for an Urban Future think tank, which identified the untapped economic potential of New York's design sector.

"There's a real reason to invest in design in New York"
Intro NY 2013

"A few years ago there was a report that identified design as an industry that the city should really embrace," says Wong. "There should be a moment in time when the city actually celebrates all of the great design that happens in New York."

"There's a real reason to invest in design in New York"
Lighting installation in New York designer Lindsey Adelman's studio in NoHo

"In 2009 they discovered that there were almost 40,000 designers in New York, and that's a huge concentration compared to other cities in the US," he continues. "So there's a real reason to invest in the sector."

"There's a real reason to invest in design in New York"
3D printers by New York company MakerBot on show at ICFF

The influx of visitors that come to New York each year for the big design shows is also good for the economy, Wong goes on to explain.

"Events like ICFF bring in close to 30,000 people a year, and that's just for ICFF," he says. "Whenever we are taking on an initiative, we are looking at both the qualitative cultural effects but at the same time the economic impact."

"There's a real reason to invest in design in New York"
The High Line

Wong believes that the city's current mayor, Michael Bloomberg, who has been in office since 2002, has "focussed on design as a competitive advantage for the city," citing the High Line as an example of the kind of project that has helped to improve New York's built environment. "There's a real consideration on transforming what it means to be a city."

"There's a real reason to invest in design in New York"
Our MINI Paceman in New York

We drove around New York our MINI Cooper S Paceman.

The music featured in the movie is a track called You Go To My Head by Kobi Glas. You can listen to the full version on Dezeen Music Project.

  • http://spacevinyl.com Andy

    Great statistic about the 40,000 designers in NYC. However, I can not help but think, how exactly does one fall under the definition of a “designer”?