Hydraulic mechanisms tilt singers at Moncler
Autumn Winter 2014 presentation

| 7 comments

An Alpine choir pivoted on hydraulic platforms as part of French fashion house Moncler's Autumn Winter 2014 presentation at New York Fashion Week, which concludes today (+ movie).

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Moncler created an audio-visual installation called Winter Symphony to showcase the brand's Moncler Grenoble ski and winter wear collection at New York's Hammerstein Ballroom on Saturday.

Hydraulic mechanisms tilt singers at Moncler Autumn Winter 2014 presentation

Members of the ten-piece Pendulum Choir stood on small platforms and were strapped to the mechanisms around the torso, legs and feet as they sang an updated version of a traditional Alpine song.

Hydraulic mechanisms tilt singers at Moncler Autumn Winter 2014 presentation

Dressed in down-filled morning suits, the nine singers and one conductor tilted in various directions as pistons behind their backs and under their feet contracted and expanded.

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Behind them, sixty male and female choir members dressed in black and white Moncler outfits stood in rectangular boxes stacked four levels high.

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Each box was illuminated around the edges, separated from each other so they appeared to float in the darkened theatre.

Hydraulic mechanisms tilt singers at Moncler Autumn Winter 2014 presentation

Lights shining on the choir members flashed as the larger collective joined in singing with the smaller group.

Hydraulic mechanisms tilt singers at Moncler Autumn Winter 2014 presentation

The presentation took place on 8 February during New York Fashion Week, which finishes today.

  • Guest

    Despite its name, Moncler is Italian, not French.

  • schnabel

    Well well.

  • http://www.dezeen.com/ Dezeen Magazine

    Hi MG,

    Although Moncler is owned by an Italian and is now based in Milan, it was established in France in 1952.

    Dan/Dezeen

  • Grapes

    NEXT LEVEL.

  • Theo H

    This seems to be a piece by the amusingly named Cod.Act from a few years ago: http://www.codact.ch/gb/pendugb.html

  • Arjay Cee

    Leave it to the fashion world to channel fascist aesthetics like no other.

  • Andreas

    I had a nightmare like this once.