Scale watches by Nendo mark the time
with ruler increments

| 11 comments
 

Japanese studio Nendo's latest accessory design is the first from a collection of minimal watches with graphics taken from a draughtsman's tools (+ slideshow).

Nendo Draftsman watch collection

Following on from last week's boat shoes and eyewear, Nendo's latest design is called Scale watch and is part of the new Draftsmen series, featuring graphics similar to increments on a ruler.

Nendo Draftsman watch collection

"We hoped our design would function like a tool to help wearers measure time as they would measure length," said the studio.



Thin lines of various lengths surround the face, with hour markers extending to meet numbers that sit above them like inch or centimetre indicators.

Nendo Draftsman watch collection

These marks are printed directly onto the crystal rather than the face.

Nendo Draftsman watch collection

Two sizes designed for men's and women's wrists both have leather straps that pass through brushed stainless steel cases.

Nendo Draftsman watch collection

The larger men's watches come in all brown, all black, and a black strap and white face.

Nendo Draftsman watch collection

Three women's designs include white, brown, and black and white.

Nendo Draftsman watch collection

The watches will be sold at Japan's Seibu department stores from 25 June.

Nendo Draftsman watch collection

Nendo is fast becoming one of the world's most prolific design studios and has released over 15 products already this year. See more design by Nendo »

Nendo Draftsman watch collection

Photographs are by Akihiro Yoshida.

  • TP
    • Rob

      Yeah, that watch in the link is like no other watch I have ever seen. Let’s face it, Nendo is master of anything!

      • TP

        Did you just look at the picture, or actually read the text too? Nendo’s execution is impeccable (as always), but the premise isn’t new.

  • Cha Ilgu

    Such a shame. Sam did it six years ago.

  • Zouzo

    With ruler increments, that’s amazing! Just like any other watch? So innovative.

  • Eric

    This was already done for Muji by industrial facility!?

  • Gabriel

    I do like the “floating” numbers (printed on glass underside). Okay, it’s not rocket-science, but a nice touch.

  • Narong lee

    I really like this one and would like to know the price. Does anyone have information about this? Thanks a lot :) Best Regards.

  • Narong lee

    Would like to know more detail and a place to buy! Thanks :)