The Sample Sale to offer discounted design products at London event

Dezeen promotion: London's first multi-brand sample sale will take place from 4 to 6 March 2016, with 20 top furniture, lighting and accessories brands offering discounts of up to 70 per cent off (+ slideshow).

The Sample Sale will include deals on ex-display models, design classics, limited-edition pieces, prototypes and discontinued lines from brands including Tom Dixon, Case Furniture, tokyobike, Decode, Moroso, LSA, Another Country, Arper, Plumen, Anglepoise and many more.

Dezeen readers can receive an exclusive 50 per cent off tickets by registering now and entering the code "Dezeen".

The Sample Sale from Designjunction
Furniture brand Ligne Roset will be offering pieces at discounted rates during the event, including the Togo Fireside chair

The first edition of the shopping event organised by Designjunction will take place at Victoria House B1, Bloomsbury Square, London, WC1B 4DA.

The event will be open on Friday 4 and Saturday 5 March from 12pm to 8pm, and from 12pm to 6pm on Sunday 6 March.

On each day, a Star Buy will be chosen by each brand, offered on a first-come, first-served basis.

Star Buys available include furniture brand Ligne Roset's St James Armchair reduced from £814 to £249 on 4 March. The chair was originally designed by French architect Jean Nouvel for a restaurant, where the elasticated covers over the foam pads were changed for each new customer.

The Sample Sale from Designjunction
Tom Dixon's Flood Pendant lights will be a Star Buy reduced to £55

British designer Tom Dixon's Flood Chrome Pendant, which apparently reference the automotive design industry, will also be on offer at the discounted price of £55 on 5 March, the original retail price was £175.

Italian furniture brand Moroso will be selling products half price, with the Klara chair reduced from £1212 to £581.76.

Designjunction – an international design exhibition with shows in London and New York – will present its own collection of discounted items during the event as part of The Marketplace.

Brands joining The Market Place include Tokyobike, Design Museum, Arper, Plumen and Modus – whose PLC Dining Chairs will be reduced from £439 to £150.

The Sample Sale from Designjunction
Dixon's Tealight holders will also be reduced

The new shopping concept follows an increase in new retail strategies for design products. Fashion brands, such as Burberry, are starting to sell fashion collections straight from the catwalk while in 2015 Tom Dixon sold his products straight from his exhibition at Milan Design Week.

"With the growing number of sample sales across the fashion industry and brands looking at new ways to retail product, The Sample Sale provides the perfect platform to clear ex-display stock at prices that are far more accessible for design-savvy shoppers," said Deborah Spencer, director of The Sample Sale and Designjunction.

Dezeen is main media partner for the event, which takes place from 4 to 6 March 2016. By entering the promotional code "dezeen" when registering, readers will automatically be entered into a prize draw to win four low Noughts & Crosses stools designed by Michael Sodeau for Modus.Dezeen readers will also receive a 50 per cent discount. Standard ticket prices are £5 in advance and £8 on the door.

The Sample Sale from Designjunction
Shoppers will be able to purchase Moroso's designs with more than 50 per cent off

Tickets are on sale at Eventbrite. For a full list of confirmed brands and products at the event, visit the The Sample Sale website.

Register to attend »

Read on for more information from the organisers:

The Sample Sale

Dates: 4 to 6 March 2016
When: Friday 4 and Saturday 5 March: 12pm – 8pm, Sunday 6 March: 12pm – 6pm
Where: Victoria House B1, London, WC1B 4DA

The Sample Sale is an inspiring new concept set to transform the centrally located Victoria House into the shopping event of the year. Curated by the team behind designjunction, The Sample Sale features an eclectic selection of the world's leading contemporary furniture, lighting and accessories brands, offering exclusive items at unbelievable prices with as much as 70 per cent off.

Across three days, products on offer will be available at a range of discounted prices with select daily Star Buys from each brand offered on a first-come first-served basis.

British design brand Tom Dixon, best known for its industrial aesthetic, will feature at The Sample Sale next month. The brand’s Star Buys at The Sample Sale include the Flood Chrome Pendant reduced to £55 on 5 March and the beautiful Cell Tealight Holders reduced to £10 each on 6 March.

The Sample Sale from Designjunction
Adventures in Furniture is another brand chosen by Designjucntion, the event curators

Moroso has worked in close collaboration with some of the world’s most talented designers to produce exemplary sofas and seating. Visitors to The Sample Sale will be able to purchase these designs at more than 50% off with further discounts offered over the duration of the weekend.

Contemporary furniture brand Ligne Roset will be presenting some of its stunning furniture pieces at fantastic discounts at The Sample Sale. Its Star Buy selection includes the St James Armchair reduced to £249 on 4 March and the Anda chair to £549 on 5 March.

Case Furniture will be offering visitors to Victoria House the opportunity to purchase its beautiful extending din- ing room furniture, with the solid oak Bridge Table reduced by half in cost, to £650.

The Sample Sale from Designjunction
The Vitrina Unit by Case Furniture will be reduced from £3,500 to £1,2000

Vitamin produces designs that are not only functional and beautiful, but also fun and original. The Ninetey Stool is available in Ash and Oak finishes, in a variety of colours (£210), whilst the ceramic K Lamp features in the brand's Star Buy offering a 30 per cent reduction (£154).

Innermost is known for producing conceptual, high quality and witty furniture. The fun HiHo Chair will be on offer with 60 per cent off, bringing the price point down to £600, while a set of three Poke Chairs are featured as one of the Star Buys for just £39 on 5 March.

LSA International quickly earned prominence with contemporary collections for dining, decorating and entertaining. The beautiful mouth blown Devoré Champagne Saucers are reduced to £20 per pair for the brand’s Star Buy on 6 March.

The Sample Sale from Designjunction
A set of three Poke Stools by Innermost will be a Star Buy on 5 March

Visitors to The Sample Sale can also expect significant discounts on lamps from quintessentially British lighting brand Anglepoise.

Very Good & Proper designs and manufactures practical yet carefully considered products. At The Sample Sale, Very Good & Proper will be offering a 50 per cent discount on its Serving Board Set as part of its Star Buy selection on 4 March, followed by the Sapele A-Joint Table reduced to £699 on 5 March.

For Decode, collaboration is at the heart of how its studio works. Two of the products in Decode’s Star Buy offer include the colourful Play Table on sale for a discounted price of £450 on 4 March, and the Cutaway Stool for £100 on 6 March.

The Sample Sale from Designjunction
Canteen chairs by Very Good & Proper are one of the brand's practical products on sale

Adventures in Furniture ensures that care is taken over the sourcing and crafting of unique, European made designs. The company will be offering some great dining tables at The Sample Sale. Some of the great deals on its stand include the Swiss Walnut Table reduced in price by £500 and the seamlessly extending Bianco II Table reduced by £300.

Another Country creates unpretentious and well crafted furniture inspired by traditional Scandinavian designs and Japanese woodwork. Ex-display samples of its Another Chair will be available to buy at The Sample Sale for a fantastic reduction of 30 per cent (£326 each).

In addition to a great line-up of participating brands at The Sample Sale, designjunction will be contributing limited edition pieces from its own furniture collections, on sale in the Marketplace. Commissioned for the show’s London edition in 2015, these furniture pieces feature textile designs from Transport for London (TFL) – including the PLC Dining Chairs (reduced from £439 to £150), Bespoke Benches (£150) and AJWells Tables (reduced from £450 to £195).