Movie: Nike Flywire cables that tighten on impact are built into these shoes specifically designed by Nike for running the 1500m track event, as described by the brand’s global creative director for the Olympics Martin Lotti in the last movie of our Nike+ House of Innovation series commissioned by Nike. More »
Dezeen Wire: psychology is on an equal footing with technological advances when designing sportswear to improve an athlete's performance, Nike's creative director for the Olympics Martin Lotti told the audience at a talk hosted by Dezeen editor-in-chief Marcus Fairs at the Nike+ House of Innovation at Selfridges last night.
"It's not just about lightweight," he said. "It's about looking good as well as the psychological element. We see performance on all levels: environmental performance, psychological performance, physical performance." More »
Movie: the base and sock lining of these lightweight football boots by Nike are made of castor beans, as explained in our next movie with the brand’s global creative director for the Olympics Martin Lotti ahead of this evening’s exclusive event at the Nike+ House of Innovation at Selfridges. More »
Movie: basketball games have become so aggressive that sports brand Nike decided to include combat pads in its latest kit, explains the brand's global creative director for the Olympics Martin Lotti in the next Dezeen movie in anticipation of tomorrow’s exclusive event at the Nike+ House of Innovation. More »
Movie: Nike's global creative director for the Olympics Martin Lotti presents the Nike Zoom Superfly R4 sprinting shoe inspired by suspension bridges in this next movie filmed by Dezeen in anticipation of Thursday's exclusive event at the Nike+ House of Innovation. More »
Movie: in this second movie from our series in anticipation of an exclusive event we’re hosting at the Nike+ House of Innovation on Thursday, Nike‘s global creative director for the Olympics Martin Lotti explains how they created the Nike Flyknit Racer running shoe with an upper that's knitted like a sock. More »
Movie: as part of the build-up to an exclusive event we're hosting at the Nike+ House of Innovation next week, we've filmed a series of movies with Nike's global creative director for the Olympics Martin Lotti about the brand's latest products. First up is an ultra-light speed-suit developed to move faster than skin. More »
Sports brand Nike has opened a temporary shop showcasing the future of sport at Selfridges in London and Dezeen readers can win one of 25 pairs of tickets to an exclusive event we're hosting there next Thursday, featuring Nike's global creative director for the Olympics Martin Lotti in conversation with Dezeen editor-in-chief Marcus Fairs about the brand's latest innovations for the London 2012 games. More »
