Dezeen Magazine

Free Range 2010

Dezeen promotion: graduate art and design show Free Range 2010 opens at the Old Truman Brewery in London tomorrow.

Above: Untitled by Alma Haser

The show presents work from thousands of UK art and design graduates in six categories over eight weeks.

Above: Max Kropitz

Free Range opens Friday-Monday between 4 June - 26 July, with a different selection of work each week.

Above: Lighting Range by Phil Cater


Week 1: design
Friday 4th June - Monday 7th June.

Week 2: photography
Friday 11th June - Monday 14th June

Week 3: photography
Friday 18th June - Monday 21st June

Week 4: D&AD New Blood
Friday 25th June - Monday 28th June

Week 5: art
Friday 2nd July - Monday 5th July

Week 6: art
Friday 9th July - Monday 12th July

Week 7: interiors
Friday 16th July - Monday 19th July

Week 8: mixed
Friday 23rd July - Monday 26th July

Above: FleurMannifique by Martina Hodkova

Here's some more information from the organisers:

Free Range 2010

Europe’s Largest Graduate Art & Design Show, The Old Truman Brewery, Brick Lane 4 June – 26 July 2010

The 10th annual Free Range celebrates the best of young British art and design and looks forward to the future. Since its inception 10 years ago, Free Range has become the number one platform and launchpad for graduates to showcase their work both to the public and creative industry.

Above: Jagoda by Marianna Nowak

Attracting visitors numbers to rival the biggest art events in the capital, the show presents the work of thousands of graduates from art and design universities around the UK, in several distinct categories over 8 weeks.

Above: Bigblue Hob by John Etherington

Always fresh and exciting, Free Range embraces all the creative disciplines, from art, graphics & design, to photography, architecture, interiors (including product and furniture design) and textiles.

Above: Rada Lewis

This year’s innovations include a separate fashion strand and an expanded interiors strand, while educational charity D&AD are bringing New Blood, their creative talent show, to Free Range for the first time.

Above: Malt Cross Range by Preme Dhillon

The overarching ethos of Free Range is accessibility, and it is this ethos, and a welcoming, all-embracing approach that singles it out from other art and design fairs and is key to the show’s extraordinary success and longevity.

Above: Avril O'Neil

“Free Range provides new graduates with their first real opportunity to engage with the general public, future client base, and potential employers, as well as making connections with each other, sparking relationships that can take them on new creative journeys. We’re still in touch with many who came through Free Range and are now well- established in their chosen fields”, says Free Range Director Tamsin O’Hanlon.

Above: Matt West

O’Hanlon has been at the heart of the project from the beginning, founding Free Range as part of her role to promote The Old Truman Brewery. Free Range was originally conceived over 10 years ago as a regeneration project for The Old Truman Brewery, alongside 93 Feet East and Fashion East, a hugely successful millennium strategy that has brought people and businesses flocking into the area and established it as a creative hub that consistently sets the trend agenda.

Above: Opus Plinth by Caroline Boyle

Since then Free Range has taken on a life of its own and become a key fixture in the calendar for the creative industry, as well as for an art-loving public who have free entry and direct access to exhibitors, adding to the uniquely vibrant experience that the show offers during its 2 month residency.

Above: Birds by Charlotte Hughes

The Free Range format has been so successful that it is now being studied internationally as a potential model to be rolled out or emulated by arts and design communities elsewhere, with interest being shown in Portugal, India, and Japan.

Above: Aimee Woollard Grace

Together with its partners, London Graphic Centre, theprintspace, Blurb, Art Review, Grafik, Computer Arts, Dezeen and British Journal of Photography, Free Range supports the new generation of artists and designers, providing a one-stop shop for the industry, creatives and public to discover the cream of each year’s crop.

Opening hours:

Private views Thursdays 6-10pm
Exhibition days: Fridays to Mondays 10am-7pm
Closed: Tuesdays to Thursdays
Admission: Free

The Old Truman Brewery
91 Brick Lane, London E1 6QL