London Design Festival 2010: designer Paul Cocksedge has installed a large buckled disc outside the Southbank Centre in London.

The piece is magnetic, meaning passers-by can attach their unwanted pennies to its golden surface.

Once the installation closes on 8 October, one pound will be donated to children's charity Barnardo's for every penny attached to the disc.

Called Drop, the project was commissioned by the London Design Festival for their annual Size + Matter programme.

See Shigeru Ban's Paper Tower for last year's Size + Matter in our earlier story.

All our stories about the London Design Festival 2010

The information below is from Cocksedge:

An installation by Paul Cocksedge Studio for the London Design Festival.

18th September - 8th October 2010 London Design Festival Size + Matter Commission Southbank Centre
Cocksedge conceived 'Drop' as an outsize coin ‘which has fallen to Earth from a giant's palm’. Lightly buckled upon landing improbably upright.

Amongst other intriguing properties the giant coin is magnetic, encouraging passers-by to participate by affixing their spare pennies, facilitating a human connection with an otherworldly object. 'Drop' will thus be copper plated through many small human acts of contribution. At the end of the installation the public contributions will be counted and Barnardo’s corporate partners will turn every penny into one pound. The ambition is to emulate the success of the Studio’s ‘Kiss’ installation in Milan last year which raised a large donation for good causes.

The sculpture is made possible through collaboration with Arup and Van Driel Engineering.

Paul Cocksedge Studio is the internationally acclaimed design practice of partners Joana Pinho and Paul Cocksedge, based in London. The studio undertakes in-house design, commissions and consultancy work for a range of clients and sectors. Production ranges from bespoke manufacturing to licensing technologies. The Studio is dedicated to the creation of sophisticated, cutting edge products and installations.

Barnardo’s works with more than 100,000 children, young people and their families in 415 specialised projects in communities across the UK. We believe in the potential in every child and young person, no matter who they are, what they have done or what they have been through. We will support them, stand up for them and bring out the best in each and every child. Every year we help thousands of children turn their lives around. But we cannot do it without you. Visit www.barnardos.org.uk to find out how you can get involved and show you believe in children.

See also:

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		All our stories about the London Design Festival 2010
Last year's installation by Shigeru Ban	More about Paul Cocksedge	All our stories about the London Design Festival 2010