Interiors

Bridal Magic by Process5 Design

8 March 2011

Process5 Design of Osaka have completed the interior of this bridal shop in Himeji, Japan.

Called Bridal Magic, the store has changing rooms in the middle surrounded by mirrored panels.

Picture frames dotted over the mirrored surface either showcase accessories or reflect the rails of dresses arranged round the shop’s outer edge.

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Here are some more details from the designers:

Concept of dress shop Bridal Magic

“A circuit-style dress shop inlaid with frames”

Many people of all nationalities throng the main street that leads from JR Himeji Station to the World Heritage Site of Himeji Castle.

Dress shop “Bridal Magic” is located in a side street just off this main street and was planned as a related facility in anticipation of the wedding hall that will face on to the main street (opening in March 2011).

The floor plan was created so that fitting rooms are located in the middle of the space and reception, waiting and dress display spaces are arranged around these. All four walls surrounding the fitting rooms are mirrored and randomly inlaid with frames. Some of these frames simply contain mirrors but others contain displays of accessories, apertures, lighting equipment and handles for the fitting room doors.

This use of space surprises customers and creates an encounter with a stunning dress. This dress shop evokes the feelings of expectation and exaltation of the bride, who is the centre of attention, with respect to her wedding.

Project designer: TAO THONG VILLA Co Ltd. Hideki Kureha
Designer: PROCESS5 DESIGN. Ikuma Yoshizawa, Noriaki Takeda
Contractor: J.FRONT DESIGN & CONSTRUCTION Co Ltd. Yasukazu Miki, Tatsuya Nagaoka
Collaborator/lighting design: USHIO INC. Mariko Hayashi
Total area : 183.36㎡