Design

Swiss Poster Generator
by Ben and Clark DuVall

14 July 2012

Instantly generate your own iconic Swiss-style poster with this website by Californian graphic designer Ben DuVall and his brother Clark DuVall.

The Swiss Poster Generator is a web-based publishing tool that allows novices to produce good quality design with little effort.

Mid-20th century Swiss posters are revered for their clean and modern composition and typography. The template was based on posters by Swiss designer Josef Müller-Brockmann, such as the one below.

Ben DuVall is a graphic designer, artist and printmaker from Long Beach, California. His brother Clark is a software engineer.

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Here’s some more information from the designer:

Swiss Poster Generator is a collaboration between brothers Ben and Clark DuVall. It merges their respective mediums of graphic design and software engineering, exploring the nexus of art and technology, modernism and post-modernism in the era of desktop publishing.

The Swiss poster is the height of precision in graphic design. In many ways, the computer has eliminated the need for human precision by reducing information down to bytes and pixels.

Yet how come, in the age of such precision, bad design still persists, even becoming more common in the pixel age?

Swiss Poster Generator is meant as a tool for the design layman, an alternative to desktop publishing programs, but never to the designer’s trained eye.