SUPPA Sneaker Boutique by Daniele Luciano Ferrazzano
Shoes are balanced on bolts across a chunky chipboard wall at this Stuttgart shop by designer Daniele Luciano Ferrazzano (+ slideshow).
A series of boxes create clustered seating and display areas in the centre of the store and are constructed from the same wooden boards with bitumen-coated mats over their surfaces.
Light bulbs are attached to bicycle wheels and cast circular shadow patterns over the walls and ceiling.
The store owner keeps limited edition and rare shoes in a long narrow chest below the main display wall, where he can show them to other collectors.
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Here's some text from Ferrazzano:
Suppa is Stuttgarts first pure sneaker boutique, made for sneaker lovers, sneaker collectors and for those who value individuality and exclusivity. SUPPA is a Boutique which has a selection of limited and rare sneakers and a small collection of accessoires. The interior concept is minimalist but with a high attention to detail. The focus is directed on the essentials - Sneakers!
"Tar" cover transports the road into the shop. They give a first impression of how the shoe works on the street.
A second sitting area with built-in magazine table provides a communication platform in the middle of the room.
The shoes will be presented on an eight-meter-long wall. They are placed on screws, which can be removed at any time. The grid/layout of the shoes can be changed according to an event or sneaker release.
Under the shoe wall is a consistent sideboard - as a further display area. The sideboard, or the "treasure chest", is loaded with special editions and rare models (owner's private collection), which invites sneaker lovers to talk and exchange.
The shop window is a combination of presentation space and seating/bench. The built-in heater provides a warm seating in winter time
The floor lamp RIM LAMP is part of the lighting concept.
A small but fine selection of accessories is offered at three, "Butler". The butlers are stylized stick figure made of curved round pipe.
Daniele Luciano Ferrazzano or DLF PRODUCTDESIGN
Project Scope: Project Management - concept, design, interior design and lighting installations, Corporate Design (Interior) and corporate behavior, construction management and interior design - to turnkey handover.