Fernando Amat designs Camper store in Palma de Mallorca
Fernando Amat, the designer of the first-ever Camper store, has designed a new boutique for the footwear brand in Palma de Mallorca, featuring boxy display units with mirrored edges (+ slideshow).
![Camper store Palma de Mallorca by Fernando Amat](https://static.dezeen.com/uploads/2014/07/Camper-store-Palma-de-Mallorca-by-Fernando-Amat_dezeen_468_11.jpg)
Barcelon-based Fernando Amat – who created the first Camper shop in 1981 and subsequently designed the Casa Camper hotels in Barcelona and Berlin – wanted the new store to be as functional as possible, but to also direct focus to the shoes.
![Camper store Palma de Mallorca by Fernando Amat](https://static.dezeen.com/uploads/2014/07/Camper-store-Palma-de-Mallorca-by-Fernando-Amat_dezeen_468_8.jpg)
"The idea is to highlight the product through a system of modules dramatised by dioramas, where the shoes are the protagonists and the brand's logo acts as the background," he said.
![Camper store Palma de Mallorca by Fernando Amat](https://static.dezeen.com/uploads/2014/07/Camper-store-Palma-de-Mallorca-by-Fernando-Amat_dezeen_468_5.jpg)
Customers navigate their way through a series of partitions and mirrored boxes with cut out sections that display the shoes. These can be reconfigured each season to suit different styles.
![Camper store Palma de Mallorca by Fernando Amat](https://static.dezeen.com/uploads/2014/07/Camper-store-Palma-de-Mallorca-by-Fernando-Amat_dezeen_468_2.jpg)
"The mise-en-scene is naturally reconfigured each season with the arrival of new collections and the accompanying visuals," explained Amat.
![Camper store Palma de Mallorca by Fernando Amat](https://static.dezeen.com/uploads/2014/07/Camper-store-Palma-de-Mallorca-by-Fernando-Amat_dezeen_468_10.jpg)
The ceiling is painted dark to direct customers' focus on the shoes. This is exaggerated by horizontal fluorescent tubes that hang over the side of the partitions.
![Camper store Palma de Mallorca by Fernando Amat](https://static.dezeen.com/uploads/2014/07/Camper-store-Palma-de-Mallorca-by-Fernando-Amat_dezeen_468_1.jpg)
"The dark ceiling helps to focus the view of the product on display and the customer can comfortably walk through the shop, like a museum, between the modules and the set of mirrors that broadens the perception of the space," added the designer.
![Camper store Palma de Mallorca by Fernando Amat](https://static.dezeen.com/uploads/2014/07/Camper-store-Palma-de-Mallorca-by-Fernando-Amat_dezeen_468_0.jpg)
The wooden floor partially extends up some of the walls, which are decorated with framed prints.
![Camper store Palma de Mallorca by Fernando Amat](https://static.dezeen.com/uploads/2014/07/Camper-store-Palma-de-Mallorca-by-Fernando-Amat_dezeen_468_9.jpg)
Steel tables offer additional display areas, while leather benches provide seating areas for customers.
![Camper store Palma de Mallorca by Fernando Amat](https://static.dezeen.com/uploads/2014/07/Camper-store-Palma-de-Mallorca-by-Fernando-Amat_dezeen_468_12.jpg)
Camper now has over 300 stores worldwide and has worked with various designers to develop unique interiors. Chinese architects Neri&Hu recently completed a Shanghai store, while Japanese studio Nendo has designed stores in America and Japan, and Ronan & Erwan Bouroullec created a Paris shop.
![Camper store Palma de Mallorca by Fernando Amat](https://static.dezeen.com/uploads/2014/07/Camper-store-Palma-de-Mallorca-by-Fernando-Amat_dezeen_468_15.jpg)
Photography is by Sanchez and Monotoro.