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Martha Stewart launches 3D printing products with MakerBot

News: 3D printing company MakerBot has enlisted the help of American lifestyle guru Martha Stewart to develop a range of custom printable designs and new filament colours with "artisanal character".

Martha Stewart collaborates with MakerBot

MakerBot's first co-branded venture is a collaboration with Martha Stewart Living Omnimedia (MSLO), the company set up by businesswoman, writer and TV personality Martha Stewart.

The two companies have developed a range of table accessories, which can be purchased from the MakerBot Digital Store to print on demand, and a set of coloured plastic PLA filaments to print them in.

Martha Stewart collaborates with MakerBot

The designs in the Trellis Collection include coasters, napkin rings, LED candle holders and place card holders.

These can be printed at home on a MakerBot Replicator 3D Printer in Stewart's first three filament colours for the company – Lemon Drop, Robin's Egg and Jadeite – which join 20 tones that are already available.

"We are thrilled to work with MakerBot to bring our signature colour palette and designs to the world of 3D printing," said Stewart in a statement.

"3D printing allows for cost-effective product design without compromising artisanal character. With this partnership, we are able to leverage our expertise and expand our business into the exciting new 3D-printing category."

Martha Stewart collaborates with MakerBot

The home design personality, who has previously made known her enthusiasm for technologies including drones, championed the use of 3D printers in an article for CNN last week.

MSLO and MakerBot are continuing to work together on further product collections, though no details have been released at this stage.

Martha Stewart collaborates with MakerBot

"We are big fans of Martha Stewart and her thematic designs," said Jenny Lawton, acting CEO of MakerBot. "We think her creations and colours are a natural fit for 3D printing. Seeing a renowned lifestyle brand such as MSLO introduce 3D-printable merchandise is a true testament to their company's innovative outlook. By working with the MSLO team, we're able to broaden our reach and bring Martha Stewart's design aesthetic to an entirely new audience."

The new filament colours are now available from MakerBot's website and its stores in New York, Boston and Greenwich, Connecticut.