Dezeen wins digital publishing award for "truly creative and innovative" partnership with MINI
Dezeen has won the Commercial Partnership category at the AOP Digital Publishing Awards 2015 for Dezeen and MINI Frontiers – the third major award the collaboration has won this year.
Judges of the UK Association of Online Publishers' annual awards show described the project as "a truly creative and innovative partnership," praising its editorial integrity.
"The campaign was a great example of a media owner being given the creative flexibility to design a really unique solution," the judges said. "Their campaign was the most impressive in the field, achieving market-leading results across owned and earned media."
Dezeen and MINI Frontiers is our ongoing collaboration with car brand MINI, exploring how design and technology are coming together to shape the future.
The project beat a shortlist including the Guardian, Dennis Publishing and Global Radio to the award, which was presented to the Dezeen team by comedian Rufus Hound at a ceremony in London last night.
"The judges thought that the winner was a best-in-class example of a truly creative and innovative partnership," said the jury of the category, which rewards innovative collaborations between online publishers and brands.
Dezeen was also shortlisted in the Editorial Team 2015 — Business to Business and Best Use of Video categories, which were won by The Drum and Vice News respectively. The full list of winners is available here.
This is the fifth award in quick succession for Dezeen and the third accolade for Dezeen and MINI Frontiers, which has already won Commercial Campaign of the Year at the British media Awards 2015 and picked up a Webby People's Voice award for technology video of the year.
Dezeen was named Best Content Studio at the Digiday Publishing Awards 2015, while Dezeen's social media editor Ross Bryant was given the British Society of Magazine Editors Rising Stars award for Best Use of Social Media.
Editor Anna Winston has also been shortlisted for Editor of the Year (business) at the upcoming 2015 PPA Awards, while design editor Dan Howarth is in the running for PPA Writer of the Year (business).