Launched in 2012 by Bethany Koby and Daniel Hirschmann, Tech Will Save Us targets the STEAM learning areas – a version of the common STEM acronym for science, technology, engineering and mathematics, but broadened to include art.
Its latest kits, called Dough Universe, are designed to bring kids' play-dough creations to life with sound, movement and lights.
The new launches are aimed at kids of four and over. They include a Squishy Sounds Kit that teaches kids how electricity creates sound by having them build keytars, keyboards and drums.
The Electro Machines Kit teaches the basics of mechanics with components that make dough creations spin, roll and move, while the Bright Creatures Kit includes blinking lights, LEDs and buzzers that kids can use to mould creations like a fire-breathing dragon or a snake with light up scales.
To accompany the three new products, Tech Will Save Us is also launching its first tablet app on iOS and Android. The app functions as a guide that takes kids through a series of stories and challenges that help them to use play to learn how electricity works.
"Sixty-five percent of children currently in primary school will have jobs that don't yet exist," said Koby, CEO of Tech Will Save Us. "We believe that kids deserve toys, which will provide them with the skills that will help prepare them for the future."
"We hope that the Dough Universe will inspire our youngest generation to embark on a lifelong love of learning," continued Koby. "As a parent myself, it's important that toys are educational and help children through key developmental stages, ensuring that kids aren't just passive consumers of tech."
In 2014, kits by Tech Will Save Us were acquired by the Museum of Modern Art in New York, and in 2015 one million of its BBC Micro Bit devices were distributed to school students around the UK.
The Dough Universe Kickstarter campaign runs from June 5, 2017, through July 5, 2017.