Dezeen promotion: textiles and homeware brand Sølø has patterned recycled fabric with palm trees, flowers and dragonflies for a collection of rugs, sofas and pouffes, which will launch at Maison et Objet in Paris this weekend.
Athens-based Sølø paired watercolour paintings with digital sketches to create the decorations for the Sølø Jungle Collection.
"The blend of basic watercolour and digital shapes renders a pattern that truly represents the lush, dense aspect of the jungle," said the brand.
Bright hues of green and blue form tropical plants and bugs, which are layered over dark backdrops. White markings outline the veins of leaves and other details.
Creative director Ioannis Solomozis designed the series and describes it as a "mix of various elements combined in a way that makes sense as a whole".
Among the pieces included in the collection is a rug, a two-seater sofa, a pouffe and a yoga mat. The fabric is all reused and updated in-house, as part of the brand's sustainability ethos.
"We love the idea of the reused fabrics as a simple way to protect nature," said the brand.
"We use our own in-house production unit to make everything we design, ensuring that our standards of quality, sustainability and ethics are upheld."
Products in the collection, which also includes a towel set, curtains and a beach towel, are available in two fabrics to make them suitable for both indoor and outdoor use.
A photoshoot of the collection, styled by Miltos Kontogiannis and shot by Alina Lefa, aims to show this diversity, by capturing the products in an outdoor setting against the backdrop of the Aegean Sea in the Mediterranean.
Sølø Jungle Collection will be on display at Maison et Objet 2017 – which takes place in Paris from 8 to 12 September 2017 – in Hall 7 Booth F151.
Photography is by Alina Lefa.