Pink furry walls and vibrant yellow surfaces brighten Russian clothing store
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Likeshop Showroom by Eduard Eremchuk

Pink furry walls and vibrant yellow surfaces brighten Russian clothing store

Pink furry changing rooms and bright yellow walls feature in Eduard Eremchuk's design for a concept shop in Rostov-on-Don, Russia, which references the work of artist James Turrell and fashion designer Alexander McQueen.

Likeshop Showroom by Eduard Eremchuk

The Russian architect specified yellow paint for the entryway of the Like Shop's showroom, which sells "colourful and crazy clothes, mostly for young people" – the the brand's signature shade.

The walls of the first room are painted entirely in a colour called cyber yellow, with a matching vinyl floor from Forbo Flooring Systems.

All of the furniture in the interior, including the matching yellow table was made bespoke by local craftsmen from sketches made by Eremchuk. Behind the curving table, a floor-to-ceiling mirrored door covers a storage space.

Likeshop Showroom by Eduard Eremchuk

The mirror reflects the wall-to-wall hue of the 4.6-metre by 2.6-metre room, creating what Eremchuk describes as an "infinite yellow space".

Likeshop Showroom by Eduard Eremchuk

"This 'yellow box' reminds visitors of some museum installations, and was inspired by James Turrell," the architect told Dezeen.

The American artist is known for his large-scale pieces, that often create illusions of three dimensional objects suspended in space using projections of light and colour.

Likeshop Showroom by Eduard Eremchuk

The yellow continues through on the sides of the open doorway that is cut into the thick walls of the historic building, framing a view of the 4.2-metre by 8.1-metre room beyond.

Likeshop Showroom by Eduard Eremchuk

The four-metre-high ceilings and arched windows of the original building have been retained and the second space was painted white to maximise the light and provide a backdrop for accents of colour. The come in the form of installations, decorations and the rails of merchandise.

At the centre of the room two back-to-back changing rooms have been carpeted in thick, hot pink fluffy fabric that covers the walls and doors.

Likeshop Showroom by Eduard Eremchuk

This central element was conceived of by Eremchuk as a single sculptural element and was "inspired by Alexander MсQueen's petal dresses".

The British fashion house headed up by Sarah Burton sent ruffled dresses in sheer pink chiffon down a runway in the Jardin de Luxembourg orangery for its floral-themed Spring Summer 2018 collection.

Likeshop Showroom by Eduard Eremchuk

Pink is currently proving a popular colour in retail interiors. Swedish fashion brand Acne opted for a pink ceiling for its flagship store in Milan, which also featured stainless steel arches set against granite walls.

Creative consultancy Masquespacio coloured the walls, floors and furniture of a gadget shop in Valencia in salmon pink, which clash with sections of brushed metal and turquoise.

Likeshop Showroom by Eduard Eremchuk

In the Like Shop showroom, the fuzzy pink picks out the colours in the vinyl flooring. Forbo's Sphera range of vinyl is flecked with multicoloured chips, and here Eremchuk selected a colour way of soft grey with terrazzo-style speckles of purple and orange.

Likeshop Showroom by Eduard Eremchuk

Circular, rectangular and irregular mirrors on the floors and walls reflect the neon pink fluff, green plant fronds and custom furniture, which includes display podiums made from translucent coloured glass and iridescent oracal vinyl.

Minimalist white railings are set into mismatching stands painted in bright reds and purples or left white. Matt black cylindrical spotlights suspended from the raw concrete ceiling provide extra illumination.

Likeshop Showroom by Eduard Eremchuk

French designer Mathieu Lehanneur used custom railings for Maison Kitsuné's flagship store in New York, snaking curving iridescent rails around the white-painted room and through concrete blocks that doubled as display stands.

Architecture firm Casper Mueller Kneer also turned to sculptural interventions for the Center concept store, adding a aluminium-clad L-shaped partitions that formed mirrored partitions to shape the space of the former warehouse in Vancouver.

Photography by Inna Kablukova.

More images and plans

Likeshop Showroom by Eduard Eremchuk
Likeshop Showroom by Eduard Eremchuk
Likeshop Showroom by Eduard Eremchuk
Likeshop Showroom by Eduard Eremchuk
Likeshop Showroom by Eduard Eremchuk