Dezeen Magazine

B&B Italia appoints Armin Broger as new CEO

B&B Italia has named Armin Broger, a fashion brand manager who has worked for Levi's and Tommy Hilfiger, as its new CEO.

Broger, who has also worked for labels including Diesel and Esprit, will take over from Giorgio Busnelli as head of the prolific Italian furniture company.

Busnelli, son of B&B Italia's late founder Piero Ambrogio Busnelli, will instead become company president.

Armin Broger, who has previously worked for labels including Levi's, Tommy Hilfiger and Diesel, has been appointed CEO of B&B Italia

Broger's previous positions include president of Esprit's Every Day Counts label, head of European operations for Levi's, head of European operations for Tommy Hilfiger and general manager for Diesel.

His most recent role was as CEO of Dutch fashion house McGregor Fashion Group.

According to B&B Italia, Broger's new role will involve "deploying a growth strategy to evolve the company’s global footprint and build its globally recognised brand portfolio".

B&B Italia products by Doshi Levien and Naoto Fukasawa
B&B Italia continues to work with leading designers, including Naoto Fukasawa and Doshi Levien, who worked on the brand's 50th anniversary collection

Piero Ambrogio Busnelli founded B&B Italia in 1966. He worked with leading designers to launch a range of iconic designs, including Mario Bellini's Le Bambole armchair in 1972 and Antonio Citterio's Sity sofa system in 1987.

In recent years, the company's corporate structure has seen several changes.

In 2002, the Busnelli family sold a majority stake of their capital to private equity fund Opera. Giorgio Busnelli and his brother Emanuele regained control of the company in 2011, but since 2015 it has been under the control of independent investment company Investindustrial.

Today, the company has 50 stores around the world and continues to work with leading designers, including Zaha HadidPatricia Urquiola and Barber and Osgerby.

In 2016, it celebrated its 50th anniversary with a collection of products by names including Naoto Fukasawa and Doshi Levien.

The company is based in Novedrate in Italy's Como province, in a building designed by architects Richard Rogers and Renzo Piano in 1972.