Fairs spoke to McKinsey partners Ben Sheppard and John Edson, alongside Airbnb director of design Jenny Arden, Local Projects creative director Elvira Barriga and WeWork senior design director Adam Koogler about how design can drive success in business.
The Business Value of Design is an in-depth study by McKinsey that analyses the design practices of 300 different companies.
Sheppard, who introduced the report, designed and built the world's lowest cost deep-sea camera before joining McKinsey.
As creative director at exhibition and media design studio Local Projects, Barriga leads projects that combine design, architecture, storytelling and technology, such as the London Mithraeum and the 9/11 Memorial & Museum.
Koolger worked for firms such as SHoP Architects and Ennead before joining WeWork, and has taught courses in architecture and interior design at the Pratt Institute and New York Institute of Technology.