Dezeen teamed up with Universal Design Studio and Map Project Office to host a live talk exploring the evolution and role of the contemporary design agency.
The talk, was moderated by Dezeen editor-at-large Amy Frearson, and marked the launch of The New Standard, a design collective formed by Universal Design Studio, Made Thought and Map Project Office.
The panel was made up of Carly Sweeney, associate director at Universal Design Studio, Emilie Robinson, senior designer and strategist of Map Project Office, and Universal Design Studio associate Nick Rolls.
The speakers discussed topics such as the history of the design studio, what design means in the context of strategy, and the future of the industry.
The panel also showcased recent cross-collaborative projects between Universal Design Studio and Map Project Office, and discussed how agencies can provide innovative creative solutions whilst navigating the evolving needs of the industry.
Speakers also touched on the theme of mobility as an ecosystem, in reference to Map Project Office’s recently published e-paper. This paper discusses the tangible changes in the mobility industry after two years with Covid-19.
Acting as Universal Design Studio’s associate director, architect Sweeney works to develop and deliver strategies within a multi-disciplinary team.
She has worked on notable recent projects such as 100 Liverpool Street with Hopkins Architects and The Exchange at Paddington Square with Renzo Piano and RPBW.
Robinson is a senior designer at Map Project Office. As part of her role, Robinson leads design strategy and research for enterprise clients, including IBM.
Robinson previously worked with clients such as Proctor & Gamble and Mars during her time at Matter and Studio Make Believe. Robinson has a particular interest in technology, sustainability and consumer insights.
Rolls joined Universal Design Studio in 2006 and currently holds the position of associate. His previous collaborations include the Information Age Gallery with the Science Museum and an online exhibition with Google Web Lab.
Rolls’ work particularly focuses on the intersection of digital and physical design.
Partnership content
This talk was produced by Dezeen for Universal Design Studio as part of a partnership. Find out more about Dezeen’s partnership content here.
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