INAX to unveil collections informed by Japan's rituals of water at Milan design week
Dezeen promotions: Japanese brand INAX has "reimagined the bathroom experience" with two collections, which will be unveiled at Milan design week 2019.
Designed to be thoughtful, sophisticated, and focus on what is needed, INAX's collections are informed by Japan's water rituals that are believed to purify and heal.
The collections are being exhibited during Milan design week 2019, between 9-14 April at Superstudio Più.
"Japan is a country blessed with an abundance of water," explained the bathroom manufacturer.
"The Japanese have not only used water to live, but have traditionally used it to reset one's soul, believing that water has the power to wash away impurities," it added.
The collections include showers, toilets, sinks, as well as baths taps and tiles. Each product nods to various Japanese designs and traditions.
"INAX is continuously developing new technologies, transforming bathrooms from mere functional necessities for personal hygiene to beautiful and comfortable spaces that refresh and energise people physically and mentally," said the brand.
The showers in the collection are designed to save space, and feature an integrated shelf, while they function at the press of a pre-set button. They also incorporate an Intelligent Control system that allows users to save and use their shower preferences.
Meanwhile, the sinks in the collection, named Cerafine, are designed with super-thin edges with gentle curves designed to resemble a Torii gate and the blade of a Japanese sword.
"This simple curved line called "Sori" not only represents strength and functionality but also embodies Japanese spirit and sensibilities such as serenity and quality," said the brand.
INAX's ceramic sinks are made from the same innovative technology as its toilet ranges. The result of over three years of research and development, it helps prevent the buildup of limescale and dirt, while retaining its shine for 100 years.
Alongside its new product lines, INAX offers styles of bathroom tiles, informed by traditional Japanese motifs.
Dent Cube x Masu resembles a Masu – a wooden cup traditionally used to measure rice, while Yuki Border is a glazed tile made with traditional methods of pottery.
Yohen Border x Yohkan is informed by Japanese sweets such as Yohkan, and Crescent Border x Iraka tiles are individually shaped in the form of a crescent moon, which adopt a laced arrangement reminiscent of Japanese traditional wave-form roof tiling.
Its tiles are functional too. Ecocarat, produced from a natural clay-like mineral that has micro pores, is designed to freshen the air and adjust humidity, enhancing comfort in the home, produced from a natural clay-like mineral that has micro-pores.
"INAX further enhances the value of design, combining it with innovation that reimagine the bathroom experience," added the brand."As if our products were tools with the ability to transform one's feelings, INAX’s toilets, bathtubs, wash basins, faucets, tiles, and bathroom spaces all bring about a deeper level of relaxation and vitality, helping people to live well."
INAX's The Rituals of Water exhibit in Milan will include full displays of its new bathroom designs. Find out more about the range on the INAX website.