Dezeen Magazine

Soho Home Launches in the US

Soho House launches interiors collection Soho Home in the US

Membership club Soho House has launched a range of furniture and homeware in the US so that fans of its interior decor can deck their homes in the same fashion.

Soho Home Launches in the US
Products for sale include cane chairs and cushions featured in Miami's Soho Beach House

Launched for online sale in the US yesterday, Soho Home is an interiors label that offers the products featured at Soho House's locations around the world. Pieces range from furniture, textiles, artwork and tableware, and are designed in-house.

Soho Home began in the UK in 2016 with the Soho Farmhouse collection, representing decor from the English countryside outpost including exclusive striped Whichford pottery. Its US launch follows on from sales in the UK and Europe.

Soho Home Launches in the US
Bedding, including those featured at Soho House Barcelona, is also available

"We started Soho Home because members always ask us where they can buy the things they see in the Houses," said Soho House founder Nick Jones.

"So we created a range to bring the House home, from the Chesterfield sofa you sit on at Soho House Chicago to the Barwell crystal you drink your Negroni at 76 Dean Street."

Soho Home Launches in the US
Soho Home's offerings include fixtures and Cowshed products, as seen in Soho House Mumbai

Items for sale also include the teal and rose seating from Soho House Amsterdam, and Murano glass chandeliers and colourful cups from Dumbo House in New York City.

Many of the armchairs and sofas are handmade by craftsmen using traditional techniques in a factory in the north of England, where Soho House produces much of its seating. Notable designs are tufted leather sofas and mid-century-style curved wood dining chairs with upholstered seats.

Soho Home Launches in the US
The chairs at White City London are among the available furnishings

Other pieces for sale include Soho House's Frette bedding and bathrobes, Tala lights, Hypnos mattresses, striped pool towels, bathroom hardware and Cowshed beauty products.

"People often tell us they've had the best night's sleep of their life in one of our bedrooms, so we wanted them to be able to enjoy the same experience, from mattress to bedlinen and feather-filled pillows, in their own home," said Soho House.

Soho Home Launches in the US
Dumbo House's soft pink glass chandeliers are also sold via Soho Home

"They could be watching TV while sipping a House cocktail from our crystal rocks glass, or eating their morning porridge in the same ceramic bowl they used at breakfast in their cabin at Soho Farmhouse," it continued.

The majority of Soho Home's offerings are glassware, textiles and lighting. The stemware, cutlery, and bulky stainless steel salt and pepper grinders that are used at all of the houses are available for purchase.

Soho Home Launches in the US
As well as the geometric blankets from Soho House Amsterdam

Additional tableware used throughout the houses are for sale, including china from Staffordshire pottery Burleigh, which is made using Victorian tools and techniques, and features distinctive black and white floral prints.

Cut crystal glasses and 1920-Champagne coupes are also available. It forms part of the Barwell collection that is made in a glassworks in Slovenia.

Soho Home Launches in the US
Other products for purchase include Dumbo House's spiral glassware in amethyst and amber

Founded in London in 1995, Soho House is an exclusive membership club to persons in the arts and media industries. Its locations around the world feature custom decor designed in-house, suitable for networking, dining and relaxing.

Soho Home Launches in the US
Rounding out Soho Home's offerings are floral ceramics, pictured in Amsterdam

Among its newest locations is Soho House Mumbai, Berlin and White City London. The company also allows for people not living in select cities to have memberships.

Most recently, Soho House has branched out to include restaurants, including as the Italian restaurant chain Cecconi's and Mollie's diner and hotel in Oxfordshire, England.

Photography is courtesy of Soho House.

More images

Soho Home Launches in the US
Hotel suite at Soho House Barcelona
Soho Home Launches in the US
Hotel suite at Soho House Amsterdam
Soho Home Launches in the US
Hotel suite at Soho House
Soho Home Launches in the US
Ceramics at Soho House
Soho Home Launches in the US
Glassware at Soho House in Brooklyn