Pierre Yovanovitch brightens Villa Noailles shop with bold hues
Villa Noailles shop designed by Pierre Yovanovitch

Pierre Yovanovitch brightens Villa Noailles gift shop with bold hues

French designer Pierre Yovanovitch has offset salmon-pink and butter-yellow surfaces with cobalt blue decor details to create this striking gift shop at an art centre in southeast France.

The brightly-hued shop is set within Villa Noailles, an arts centre in the provincial commune of Hyères.

Villa Noailles shop designed by Pierre Yovanovitch

Designed in 1923 by French architect Robert Mallet-Stevens, the building comprises of stacked white volumes punctuated with rectangular windows.

It is attached to an unusual "cubist" garden designed by Armenian architect Gabriel Guevrekian, which features greenery-filled box planters arranged in a triangle-shaped grid with pink, blue, and yellow insets. These colours and strong geometric elements became key influences for designer Pierre Yovanovitch, who overhauled the site's shop.

Villa Noailles shop designed by Pierre Yovanovitch

Yovanovitch was selected to complete the project after heading up the judging panel of Design Parade Hyères, an annual three-day festival at Villa Noailles, which centres around a competition for young emerging designers.

Surfaces in the store are now painted salmon pink, butter yellow and peachy orange, contrasting against vivid pops of vermillion red and cobalt blue that have also been introduced.

Villa Noailles shop designed by Pierre Yovanovitch

These shades have also been applied to a series of frames that run down the centre of a peripheral room – together they form an angular walkway, mimicking the one that leads up the store's entrance.

Shelving has been integrated in-between the frames to openly display purchasable books, lamps, and home ornaments.

Villa Noailles shop designed by Pierre Yovanovitch

In a nod to his interest in opera and scenography, Yovanovitch has further "dramatised" the presentation of the shop's products by placing them in niches that purposefully clash with the colour of the surrounding wall.

Some items are shown on chunky white tables or, like in the conservatory-style room that overlooks the garden, on tall boxy plinths. Flecked stone flooring appears throughout.

Villa Noailles shop designed by Pierre Yovanovitch

Prior to being an art centre, Villa Noailles was the summer home of wealthy art patrons Charles and Marie-Laure de Noailles. During the 1940s it also served as a hospital for soldiers in the Italian army.

It now hosts a number of exhibitions and events. Back in 2014 Dutch design duo Scholten & Baijings chose the venue for their retrospective Over the Rainbow, which showcased over a decade's worth of their colourful furnishings.

Villa Noailles shop designed by Pierre Yovanovitch

Pierre Yovanovitch established his eponymous studio in 2001 and has since set up offices in Paris and New York.

As well as interiors, the designer also produces furnishings – two years ago he released a range of cuddly sheepskin armchairs which took note from classic fairytale Goldilocks and the Three Bears.

Villa Noailles shop designed by Pierre Yovanovitch

Although minimalism and restrained hues continue to prove popular, a handful of other retail spaces feature bold fit-outs.

A clothing store in Rostov-on-Don, Russia, by architect Eduard Eremchuk boasts pink furry changing rooms and sunshine-yellow walls, while a phone repair shop in Valencia, Spain by creative agency Masquespacio has clashing salmon-pink and turquoise blue surfaces.

Photography is by Jérôme Galland.

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Villa Noailles shop designed by Pierre Yovanovitch
Villa Noailles shop designed by Pierre Yovanovitch
Villa Noailles shop designed by Pierre Yovanovitch
Villa Noailles shop designed by Pierre Yovanovitch
Villa Noailles shop designed by Pierre Yovanovitch
Villa Noailles shop designed by Pierre Yovanovitch
Villa Noailles shop designed by Pierre Yovanovitch