Dezeen Magazine

Dezeen up for seven awards for journalism, publishing and events

Dezeen gets record traffic and tops five million social media followers in 2019

Dezeen's audience grew for the 13th consecutive year in 2019, with record traffic, comments and social media followers.

The total number of people visiting Dezeen grew by 8.5 per cent, with 27,456,069 different users visiting the site throughout the year, according to Google Analytics.

March 2019 was our best-ever month, with 3,154,651 visits. January 2019 was our most successful month ever for page views, with just under 11 million pages served.

The USA remained our biggest audience, with the UK in second place again. But the biggest growth came from India, which is now home to our third-largest audience.

Five million social media followers

Dezeen's social media audience grew 17.5 per cent to over five million across all platforms. We hit major milestones on Instagram, where we now have more than two million followers. We topped a million followers on both Pinterest and Facebook and hit 100,000 YouTube subscribers and LinkedIn followers.

Our Twitter audience is just short of a million followers while our WeChat account, which we launched this year, has been growing at an incredible 12 per cent per month.

Almost 30,000 comments

Our readers made a record 28,652 comments in 2019, which is an increase of over 25 per cent on the previous year. This makes Dezeen easily the most commented architecture and design site in the world.

Over 500,000 newsletter subscribers

Our Dezeen Weekly newsletter hit 300,000 subscribers last year, growing 12 per cent compared to the previous year.

With 160,000 daily subscribers and 50,000 people on mailing lists for Dezeen Jobs, Dezeen Awards and other services, that means we have over half a million subscribers in total.

Almost 40 million video plays

Video plays grew 26 per cent compared to 2018, with particularly strong growth on Instagram (up 33 per cent to 11.5 million) and Facebook (up 48 per cent to 18.7 million). Total video plays were 38.7 million.

Over 4,500 awards entries

Dezeen also celebrated a record number of entries to Dezeen Awards, with over 4,500 architects and designers submitting projects in 2019. The inaugural Dezeen Day conference, held in London in October, sold out, with a packed audience of 450 people attending.

Two more trophies

Dezeen also added two more awards to its haul of over 40 accolades. We were named Editorial Brand of the Year at the IBP Awards in November while Dezeen Awards was named Best New Event at the Awards Awards 2019.

A huge thanks to all our readers and wishing you all a happy new year!