Fornasetti, whose father Piero Fornasetti founded the eponymous homeware label in the 1950s, spoke to Dezeen's editor-in-chief Marcus Fairs as he walked through the showroom.
The new space, which overlooks Via Senato in the heart of Milan, has been named Fornasetti su Misura, meaning 'Fornasetti made to measure', in order to reflect the brand's history of bespoke design.
Fornasetti Du Misura's expansive showroom houses one-off historical pieces alongside its latest collection, Unusual Living Rooms.
The new furniture range is divided into five capsule collections displayed in different living room configurations that are set against backdrops of bold, contrasting colours.
Each proposed arrangement comprises angular sofas, tables, benches and accessories emblazoned with optical illusion-like patterns and floral fabrics.
One collection is embellished with the motif of a sun with a human face – a reference to two previously unseen handwritten booklets that were recently discovered in the Fornasetti archive.
The booklets are a collection of unpublished drawings and writings by Piero Fornasetti depicting suns with a human face.
The Italian company has a legacy of playful and eccentric designs, stemming from what Barnaba Fornasetti describes as his father's "volcanic imagination".
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